I Want a Wife Essay

Brady makes herself approachable as a writer with some authority on the topic of the unjustness of the common marriage. With this leading use of ethos, Brady not only gives her writing integrity, she also successfully gets the audiences respect and that opens them up to being susceptible to her argument. Bradys use of pathos is also a huge part of why her argument is so greatly ccepted. Being that no one, not even a woman, would like to be treated as described in the essay Brady conveys a plethora of emotions for the reader. She tells and even over exaggerates the stresses of everyday life and the unrealistic, selfish and servant like expectations for the wife of a husband. Brady, knowing that her audience is mainly women, targets in on the buried frustrations of the overwhelming responsibilities placed upon them giving them the inspiration for the change Brady is arguing for. Another important device that Brady subjects the audience to is logos. Through the passage Brady tells of the drastic measures wives are expected to go through. The expectations that are place are so extremely unrealistic and improbable with Just one wife that the reader can see the illogical expectations for what they are. The repletion of â€Å"l want† shows the audience the selfishness and gets them to see that husbands can’t have everything they want and that while it’s a nice idea to have a servant as a wife is not a healthy relationship but more of slavery. In conclusion, Brady successfully conveys her argument using ethos, logos and

Demographics Paper

The expected growth of the aging population in Louisiana is expected to grow and will have a tremendous impact on our healthcare system in the years to come. In the past, the increased growth of the aging population was not a problem. Presently it is becoming a problem. One major impact is the need for health care workers. Healthcare workers are decreasing because physicians and other health care workers are retiring. When people get older, they also need more healthcare services. The demand for healthcare services is growing because of the older adult population. Baby boomers from years ago are growing and maturing. In the meantime, fertility rates are declining. This is what is leading to the increased aging population in Louisiana. The aging population is living longer because of new technologies extending their years. Demographics are constantly changing and so are healthcare costs in result. The government is implementing plans to tackle the problems associated with the aging population. It is not an easy task. It is very challenging and difficult to implement successful changes. However, the future is looking very good for the aging population if the government can provide solutions to the barriers caused from the growth of the aging population. According to the U. S. Census Bureau, â€Å"the percentage of persons in Louisiana 65 and older is 12. 3%. † Statistics show how much of an impact the aging population has on health care services and costs. â€Å"The aging of the population of Louisiana is one of the most important demographic trends affecting the state. Estimates show that Louisiana has approximately 436,992 caregivers, who provide more than 468 million hours of care valued at more than $4. 6 billion. † That goes to show just how important it is that fertility rates increase. We are in desperate need for health care workers to care for the aging population (U. S. Census Bureau, 2007). † Not only are we in need for workers, but we are also losing money as the aging population increases. Louisiana is now facing a serious problem that could seriously affect the population and healthcare costs. â€Å"Louisiana’s birth rate is declining, which means our state is aging (Jones, 2007). † Th e number of elderly people is continuing to grow. The numbers of births are continuing to decline. The only solution is to increase fertility rates by having more babies. The impending growth of the elderly population will require Medicare and Medicaid services to change based on the needs of the population. In recent years, healthcare costs were much lower. Healthcare costs have increased because of the need for services among the elderly population. The changing patterns will focus on the needs of the patient. When health care costs go up, many citizens are unable to afford health insurance. Therefore, many patients will go untreated because they are unable to pay for their healthcare costs. There are two problems here. Patients are going without care and their health problems and conditions could get worse because of a lack of healthcare. According to Finger Lakes Health Systems Agency, 2004, â€Å"at the current rate of growth of health care costs and with the population aging, assuming no fundamental changes, 28% of the American economy will be spent on health care by 2030. More than one-third of national health care expenditures are currently attributable to people 65 or older. In the next 20 years, half of all health care encounters will involve older adults. † These statistics show just how much a change is needed regarding our healthcare system and the aging population. It is becoming very difficult for healthcare organizations to plan for such a change. The community has been working to address challenges associated with the aging population. According to the U. S. Census Bureau, 2005, â€Å"figures show that Louisiana will add 333,675 people by 2030, increasing the total population to 4. 8 million. But higher growth rates elsewhere will drop Louisiana from the 22nd most populist state in the nation to 26th by 2030. † This has already begun to happen. Another thing that Louisiana is doing to address major challenges is increasing the wages for healthcare workers. When there is a shortage of jobs, graduate students see this as a golden opportunity to make more money. It gives students motivation and encouragement to get into the field right away. Louisiana is making positive moves to change the way it uses federal Medicaid funds as well. The community is making every effort to combat the problems associated with the aging population, such as the increased health care costs, infertility rates, and need for health care workers. Implementing these changes in Louisiana will be very effective and create a healthy population growth. Chronic disease wellness programs are a great way to decrease healthcare costs and improve healthcare productivity. Because of the rise in health care costs, the government is looking for new strategies to lower healthcare costs. Researchers believe that chronic wellness programs are the answer. â€Å"Wellness programs have proved to be cost effective and the return on investment has been well worth the initial cost (David, 2010). † Helping the aging population develop a healthy lifestyle increases productivity and lower health care costs and insurance premiums. If we do not create chronic disease wellness programs, we will not gain anything. As a matter of fact, we will be paying more for insurance and set back from improved productivity. The need for lowered healthcare costs is pushing government officials to implement chronic disease wellness programs throughout the state and the country. â€Å"Health promotion programs or Wellness programs are geared to improve employee's physical, emotional, and psychological health (David, 2010). † It is better to spend a little money to gain a lot of money instead of losing money due to the lack of healthcare knowledge and motivation of patients and employees. Chronic disease wellness programs improve cash flows for organizations and also keep people healthy. Many people decide to change their lifestyles after these interventions. These programs provide so many great benefits that it would be foolish for the government to reject or ignore them. The aging population is more likely to need healthcare products and services as they age. â€Å"Unfortunately, elderly adults are often confronted with sales gimmicks, advertisements, telephone solicitations, or mailings that promote products that have no value in treating a physical or psychological problem and can, at times, actually be harmful to the individual (Ryder, 2011). It is important for the older generation to feel safe and secure buying the necessary products to help with their medical conditions. In order to market products to patients, organizations can promote them through doctor’s offices. This way the patient knows that the organization selling the product is not a scam. If the product is not being sold through the doctor’s office, the patient can always ask his or her doctor if the product being used is safe to use. When marketing a product, I would point out to the patient that the product is FDA (Food and Drug Administration) approved. This will let the patient know that the product is safe to use and does work to treat medical problems. As the young generation grows old, there is an increased need for services and products. The aging population usually have many more doctor visits, prescription drugs, need for beds in hospitals, need for healthcare services and products than the young generation. This is driving healthcare costs up at a remarkably increasing rate. There are many challenges being faced by the aging population and healthcare organizations because of people growing old. Louisiana has a desperate need for more health care workers and more births in order healthcare costs. Growing old is what is causing this. The community is trying to come up with solutions to decrease healthcare costs and promote the need for more healthcare workers. A couple solutions have already been made, such as offering more money to college students who are inspiring to be healthcare professionals, adopting chronic disease wellness programs, increasing fertility rates, and watching how Louisiana spends their Medicaid funds. It is crucial for us to consider how we will be able to care for the aging population and at what cost. As one’s body becomes frail, older adults are highly likely to be in and out of health care settings for medical care. Health care professionals must be able to provide quality care to the elderly based on their individual needs. A more viable elder healthcare system is essential. The population is growing faster than the economy. Louisiana and its communities are facing many challenges as the population ages. However, there are many steps being taken by government that will help improve our healthcare system and services being provided to patients. It is a difficult process, but in the end is more than worth it.

Compare and contrast the different conception Essay

Compare and contrast the different conception - Essay Example However, there are more profound explanations and awareness that karma includes and this also varies in the three religions of Jainism, Hinduism and Buddhism that all adopt it. The similarities among these important religions as well as their differences give a more insightful explanation of the different dogmas that they carry. Yuvraj Krishan writes that there are three essential features of karma. First, it is an ethical law where good would yield happiness and evil will generate suffering. Second, the soul through the person who does an act has moral responsibility over its consequences and in this sense it has the effect of retributive justice. Third, justice in the second feature is carried through punarjanma or rebirth. This is the most appropriate religious explanation on why there is inequality in the world and why some men had to suffer more from others (3). It is an effect of karma that a person may be born of a lower stature in life or even be reborn as an animal or some other life form as a consequence of karma he had amassed in his past life. Thus, one who has not merited what equates to eternal life will be reborn time and again until he reaches being worthy of such state. In Jainism, the concept of karman is refined where the mind is a product thereof. The tapas or austerity is an important aspect that is considered to be material such that it can be exhausted. â€Å"It is a consequence of the material character of the karmas that intent is not the only ingredient in committing a lapse or offence; the Jainas recognize unintentional lapses† ( Krishan 50). The Jainas are stricter in their observance of the right conduct. They practice penance as the ordinary course of life and this is the most distinguishing feature of Jainism from Hinduism and Buddhism. There are five practices in Jainism that are different for monks and for laymen. For monks they are called mahavratas consisting of what

Technology and organisations Essay Example | Topics and Well Written Essays - 1500 words

Technology and organisations - Essay Example Apart from making work easy for the company, computers assist them in strict record keeping and quick and reliable filling for future reference. However, not all good related to computer or technology are always recommended, technology also has a set of drawbacks that when not properly use, might lead to disadvantages instead of the predicted advantages in any organization or workplace (JONES & SAAD, 2003). This paper examines technology and organization by looking at the case study of the computer industry. An examination of the case study of IBM reveals that the company dominated the computer industry by creating and producing products and services throughout the value chain. Their operations ranged from the production of microprocessor to the provision of solutions to computer problems experienced by customers. However, the advent over reliance on technology has led to an anti-social change in the vertical structure of IBM. The vertical structure of the company is experiencing change because the latest technology allows for members of coalitions to specialize in the area of expertise apart from their main field. In addition, the team structure use by IBM has also faced changes due to technological advancements therefore replacing the traditional hierarchical forms that were very critical in an organization. Technology has pushed the information era age of IBM to a new era because industries which did not incorporate technology into their operation failed in the process of operation d ue to the stiff competition posed by those companies applying technology in their own operations. This saw a sudden shift of organization in the wide use of technology to cut or have an edge on the competition with rival companies. The functional structure of IBM was rigid in the beginning, hence could not allow for the process

Speech Class Essay Example | Topics and Well Written Essays - 500 words

Speech Class - Essay Example Each of these kinds of friends has a different aspect and meaning for our lives. There are many traits that a best friend has, for example, which are not the same as a formal friend. These types of friends also differ in numbers: a person might have only a few close friends, and at the same time, they will likely have any number of informal friends from day to day. Friends are important, and we would not be able to get by in life without them. But we have to know which category our friend fits into, as a process of reflecting on relationships. Informal friends are persons whom we accidentally meet: maybe while traveling, in school, or on official duty. They are the type of friend who we can feel free to say hello and with whom we may have a chat. We may not have much information about them, like their whereabouts, job or family. Such friends may not have much influence in our life. We deal with them casually. They are more like acquaintances than friends. This type of friend will not have much of an impact on your life. You do not miss them when they are away from you. You generally do not object to their company, and would like to have a cup of tea or coffee with them. But if you are in the midst of some work, you do not mind parting with their company. One may know this type of friend throughout their school career, but they might never talk to each other outside their school. This type of friend comes and goes, and many people have many informal friends throughout their life, even numbering into the hundreds. Informal friends are nice to talk to, but you never intend to have anything more in your relationship with them. They are casual friends and there is no deep relationship that is planned. You just talk with them and then go on your merry way. You talk with them about common topics like hobbies or classes. But you can not talk with them about yours or their personal life and

Health Care Campaign Essay Example | Topics and Well Written Essays - 1500 words

Health Care Campaign - Essay Example To begin with, the Lets Move campaign should focus on media programs designed to promote healthy lifestyles among children and adolescents. Media campaigns, as a program for public health, are an effective approach because of the large number of people likely to be reached through the media (Mazzeo, Arens, Germeroth & Hein, 2012). Additionally, television and the Internet are becoming increasingly popular among the young people as attributes of advancements in information and communication technologies. Media programs for promotion of the Lets Move campaign should aim at informing parents and their children on healthy lifestyles. The design of the media messages and images should be performed effectively to capture the attention of the target audience. More significantly, the messages must be convincing to the young people by demonstrating the reasons for practicing healthy lifestyles and proper diet. Education programs within learning institutions are recommended as a strategy of fu rthering the goals of the Lets Move Campaign. It is in this sense that the government policies on education should support the campaign against obesity among the young people. ... It has been argued that childhood obesity can best be prevented through proper formal education programs. In addition to the formal education in classrooms, it is recommended for community education programs to target the parents of the young people. The community education programs should aim at informing parents on healthy eating for their children, the nutrition content of various food products within stores and the management of the eating habits of their children. They recommend scientific studies on the social, economic, and cultural behavior patterns in regard to food purchase and consumption as a way of preventing obesity among young people. The recommended studies will provide evidence based information that will aid the decision-making process with the creation of government policies in the manufacture and the retail of various food products. Therefore, the government policies on funding should be supportive of the financial incentives directed on the recommended studies. I n addition to the investigation of consumer behavior, the environmental aspects, such as lack of exercising enabling environment, must also be researched upon. The research findings should be presented to the parents, teachers, policy makers, food producers, and retailers in an effort of reducing the prevalence of obesity among the young people. Furthermore, the recommended research must be involved in the assessment of the health condition of the young people. The health assessment must be aimed at determining the current health status of the obesity predisposed children and the factors that are likely to increase their risk of developing obesity. It is through research that the issue of obesity can be investigated, and evidence-based knowledge used to control the problem

Addiction Research Proposal Example | Topics and Well Written Essays - 1500 words

Addiction - Research Proposal Example The problem of gambling is bigger than the individual, social group or a community. Understanding and preventing it, is therefore important for the society as well as for the country. Before one can write about gambling, one must understand the nature of its addiction. Addiction according to Henderson is "a complicated condition, with biological, physiological, psychological, behavioral and spiritual aspects. For this reason it is best to think of...addiction as multifaceted disorders, only one of which is the compulsive use of the addicting substance." (3) Individuals who are addicted (whether to alcohol, drugs, gambling or sex etc.) demonstrate particular behavior such as loss of control over the behavior, and continue to engage in the addiction despite negative consequences (Henderson 4). From a behavioral perspective addiction according to the DSM-IV (Diagnostic and Statistical Manual, 4th Edition) can be defined as an abuse or dependency which has negative consequences and interferes with important obligations, and causes noticeable distress or significant impairment in functioning. The criteria for dependence also include those that indicate physiological dependence as well as a loss of control as evidenced b repeated unsuccessful attempts to quit or cut down." (Henderson 6). Gambling, according to Collins, is a sequence of activities which involve two or more parties willing to place at risk something of value known as the stakes. They engage in this activity in the hope of wining some of greater value called the prize. The winner or loser is determined by the outcome of events that is known as the result. Gambling by definition does not make the gambler addict. This is because it is essentially a game in which the participants may undertake the activities commercially or in private situations (Collins 15). Gambling is an addiction for some people. Addicted gamblers tend to be

A Rose for Emily by William Falkner Research Paper

A Rose for Emily by William Falkner - Research Paper Example He also won the Pulitzer Prize for â€Å"Fable† and â€Å"The Reivers†. Faulkner started writing for material gains as he did not belong to a wealthy family he struggled his way through hard work and voracious reading. Skills of writing can be learnt but ways to pore your thoughts into words can be a gift from God. Faulkner depicted the social and moral connections between present and past. Most of his stories have an element of southern culture or link themselves to ethical aspects. As he was a survivor, witness and victim of world war, he portrayed his stories with the background of civil war and slavery. His books always had a flare of southern element in them. Faulkner’s stories contained the tragic part more sturdily than the adequate ending. He was a firm believer of southern values. Due to change in socio economical conditions people began to adapt them. Faulkner however wasn’t convinced to see the fall of those values exchanged by the new ones. The passion and never ending energy through which Faulkner wrote without financial security in the era of depressing war, his series of achievements contain As I lay dying, Light in August, Absalom, Absalom.(John) A rose for Emily, written by William Faulkner, tells the life story of a woman who had gone through complicated phases of life which she had to endure.(William) She showed acceptance in her youth to accept norms and customs taught by his father but after maturity she practiced the same values showing none flexible attitude to change and to accept change as large. Emily represented the resistance of decayingold southern values. The story mainly revolves around one character Emily Grierson, a young lady who lived all her life with her father. Her father was a proud man who believed that he was higher in status and superior to all the people in town, endowing the same beliefs to his daughter. The world of Emily revolved around her father and she was shattered when he died and sh e went into solitude. The town’s people felt sorry for her after the death of her father. They were curious about her way of living and they kept a close watch on Emily. â€Å"When Miss Emily Grierson died, our whole town went to her funeral: the men through a sort of respectful affection for a fallen monument, the women mostly out of curiosity to see the inside of her house, which no one save an old man-servant—a combined gardener and cook—had seen in at least ten years.†(Faulkner.) She again suffered a major blow when she got close to a newcomer in town known as Homer Borron who refused to marry her. But she found out her own way to deal with the situation and poisoned him and kept his body with her for thirty years. This was discovered in the end when she died and his body was found in her house. This shows her psychologically disturbed inclination towards past and the dead. Even if her father’s overpowering control over her beliefs and ideology or her isolation after his death causes this inclination, it was clearly a pathological scenario. The story â€Å"A Rose for Emily† presents Emily as a very stubborn lady who lives her life in her own way and finds her own ways to deal with situations. She constructs her own modes and methods to lead her life and does not care about the restrictions of society. This can be seen when Emily refuses to pay the taxes â€Å"

English Literature Essay Example | Topics and Well Written Essays - 1500 words - 1

English Literature - Essay Example He largely catered to the symbolic interpretations of his literary and made sense in understanding some aspects of the human soul. Of his works, it notably considered that Songs of Innocence and Experience made a great distinction between the contrary states of the human soul. Primarily, it is said that Songs of Innocence is different from the Songs of Experience which apparently combined and made as one. Songs of Experience is published in 1794 which is a poetry collection. It is the second book and some parts are moved to the first book which is the Songs of Innocence.1 Through the literary collection, the author contested the two books wherein on the Songs of Innocence, he showed the flourishing of human spirit with its freedom while on the other book, he showed the downfall of the human spirit after it had been forced to obey the rules. The beliefs of the author for freedom depicted his literary works such as opposing to the belief of the Anglican Church in suppressing thyself to the church’s beliefs. It is merely reflected to the book of Songs of Experience.2 Blake described the contrary of soul through the two books that signifies different themes for each. The first book, Songs of Innocence is comprised of poems that depict the innocence and happiness of the world that highlights freedom and love. It believes that being close to God means joy and enlightenment of the human soul. The author generally maintained a light theme in order to catch its readers that basically points out to children. One of the poems in the book is The Divine Image, where in Mercy, Pity, Peace and Love are the main topic. Accordingly, those are found in human with the presence of God. Through the faith to God, it is said that people can get joy and happiness that brings unity to each.3 Blake’s representation of the four virtues has been vital to the objects that cause human to be in a chaotic situation. But, this can be

Canadian Economic History The Staple Thesis Essay

Canadian Economic History The Staple Thesis - Essay Example Economic base, staple, sector, growth pole, neoclassical growth, inter-region trade, product cycle, entrepreneurship and flexible production are a few existing theories that explain economic development1. The economic history of Canada shows its dependence on fur trade, fisheries and lumbering industries, dependent on waterways transport till mid nineteenth century. Later, with the advent of steam and rail transportation, wheat and flour, paper and pulp, mining and timber industries became significant. However, the industries depended basically on natural resources with limited or without any processing. Staple thesis, as formulated by economic historians like Harrold A Innis and WA Makintosh, provides significant insight to the economic development of Canada. The thesis defines export-oriented economic growth of staple or natural products like furs, fisheries and timber and contributes towards political and cultural structuring. The works of Harold A Innis (1894-1952), a political economist, have been inspiring in the field of economic history and communication. His initial works related to the expansion and establishment of staple theory, originally conceived by Makintosh. Innis's literal works include thesis on 'History of Canadian Pacific Railways', 'The Fur Trade in Canada' (1930), 'The Cod Fisheries' (1940) and 'Empire and Communication' (1950). In the subsequent paragraphs, the thesis would be extensively discussed with regard to its definition, dynamics, merits and demerits and application to Canadian economic growth. Further, the paper would cover economic impact of the theory on other countries, followed by its critical analysis highlighting theory's credibility and relevance in past and present. Staple Theory A staple can be defined as a commodity that forms significant constituent of export material. The thesis dwells on the extent of processing of the commodities being marginal or absent. The major Canadian staple products included fur, fish, timber, grain, oil etc. The theory focuses on staple exports contributing towards economic growth. Therefore, it is necessary that the home market for the staples be negligible or limited to achieve a large export base. The theory is associated to a number of factor dependent determinants like the production function, external market demand, transportation function and staple characteristics2. The production function is the outcome of the resource base of a country and the available technologies while transportation depends on the public investments and existing communication infrastructure. External demand base is the central determinant around which the theory revolves. Staple characteristics are the measure of economic development related to its production, depending on the linkages that induce further investments. It is important to note that demand drives the model; external demand base further creates derived demand through linkages. The commodity is the centre of importance in the model and its character stimulates other activities setting up a positive or negative pace. With the known production function and assumed external demand, a number of related aspects like income distribution, additional processing

Fidelity To Truth Essay Example for Free

Fidelity To Truth Essay TRUTH is an idea or thought analogous to knowledge. Thus, knowledge of truth leads us to consider the meaning of two words: knowledge and truth. Knowledge gives us rational and conceptual image and an accurate reflection of the true state of things as they really exist. While, truth is a state of mind free of error which entails a truthful image of things in existence. Moreover, truth encompasses the fact that it conveys universality and it is constant. Hence, truth does not vary it is a piece of unalterable reality. Through the article presented, I have learned that the answer to what is true for you always exists at the core of who you are, if you give yourself the space and time to listen. When you are being true to yourself, you are completely honest with what you feel, deeply value, and desire. It also means communicating your feelings wholeheartedly both with yourself and others, allowing your truth to flow through you and into the world. Furthermore, I have learned that to know the truth for oneself, you need to cultivate a deep and trusting relationship with yourself. Eventually, this begins with awareness of your thoughts, as well as awareness of your whole-body experience and how you interact with the world each day. Feelings of openness, expansion, inner joy and freedom are good signs that you are on the right path. Moreover, I have also learned that if you are not being true to yourself, it may show up through feelings of contraction and tension, unease, disconnection, resignation, emptiness, discontentment, or a lack of fulfillment. It is said that the truth will always come out in the end and it may take some longer than others to determine his or her accurate outlook of what he/she perceives to be truth. Above all, the most important thing to be treasure is †pretending to be someone your not is a waste of the person you are. † MinSCAT plants Responsibility I NVOLVEMENT C OMMITMENT E XCELLENCE â€Å"WE ARE BORN TO BE TRUE NOT TO BE PERFECT. †

Why College Students in Metro Manila Take Up Part-Time Jobs Essay Example for Free

Why College Students in Metro Manila Take Up Part-Time Jobs Essay A part-time job is a form of labour where in one works fewer hours per week than that of someone who works at a full time job. Those who have part-time jobs work for less than thirty to thirty-five hours a week. May it be capable, post-graduate adults or under-aged students, the amount of people with part time jobs have increased over the past 20 years in most developed countries. â€Å"There are many reasons for working part time, including the desire to do so, having ones hours cut back by an employer and being unable to find a full-time job. † [] Many students work part time jobs to supply themselves with additional funds. Working part-time is ideal for students, since it allows them to balance their academic needs with their school needs. This is one of the things some students in High School look forward to when they graduate and step up to college, to have freedom and a preview of the world that is waiting for them once they graduate. They want a peek of the â€Å"real world† as some say, which is the world of adults, the working world. Though some are forced to go through with this as their economic status demands it, there are still many advantages when it comes to taking up part-time jobs. Collegiate students are given a bigger work load than any other department but many still go through with it despite their amount of tasks. It is because for many hardworking students, like ones who had graduated with many honours, it looks good on a resume. The employers usually see this as a good thing for they know that their candidate for employment can handle a large amount of work properly. With a good looking resume, it would not be that hard to get a job. Moreover, parents would like to give their children a sense of responsibility in which they tell their children to apply for part time jobs so as to let them experience what it feels like to have their own money to budget. Statement of the Problem This study aims to analyze the reasons why college students take up part time  jobs and how they manage their time. In a more detailed manner, it is to answer the following questions: 1. What are the reasons college students take up part time jobs? a. Is it an absolute necessity? 2. How much do they earn per week? 3. On what do they spend their money on? 4. Do they give part of their payment to their parents? a. How many percent? 5. Are they able to manage their time? a. How many hours a day do they work? b. Do they have other activities/responsibilities? 6. What motivates them to keep working? a. Who gave them the idea of applying for their jobs they have? 7. How long have they been working? Scope and Limitations The topic is about collegiate students with part time jobs. The study will be conducted to know how students of different schools in the collegiate department juggle their studies with part time jobs. The study will tell about how they cope with the sudden change in their habits and their time management. The study will also tackle the reasons why they took up their current jobs, if the job is a necessity or if it is of their own desire. The study is time pressured. The time to work on the study is seven months. The respondents will be various students of a few different colleges around the Cavite and Metro Manila area, School Year 2012-2013, who have a job that requires them to work for less than 39 hours a week. Significance of the Study The study is important to many current and upcoming fourth year students who are planning to take up a part time job in their collegiate years. It would help them to further understand the advantages and disadvantages of what they are hoping to get themselves into. This research will help them be sure of what they want. This would also help them find a way to manage their time once they are there. The study would also help the students already in college. It would help those with part time jobs feel easier knowing other people go through the same things they do. The study will also help them manage their time better. It would also help those collegiate students who do not have jobs. It would give them a better view. The study will give them a good, first person point of view insight. Furthermore, this study would also help teachers and parents to understand the stress and pressure the collegiate students with part time jobs go through. This study will open doors for them to be able to create a stronger family bond. Research Design 8. What are the reasons college students take up part time jobs? 9. How much do they earn per week? 10. On what do they spend their money on? 11. Do they give part of their payment to their parents? 12. Are they able to manage their time? 13. What motivates them to keep working? 14. How long have they been working? Input Process 1. To analyze and assess the effects of part time jobs to collegiate students 2. Gathering data by means of handing questionnaires to the respondents. 3. Output 1. Learning how collegiate students with part time jobs cope up with their studies 2. Warning those who plan to take up part time jobs if they are not ready for it 3. Encouraging readers of the study to take the  challenge of having a part time job once they are ready Fig. 1 – Analysis of the Reasons Why College Students Take Up Part Time Jobs and How They Manage Their Time Definition of terms 1. College- is an educational institution or a constituent part of one. 2. Part time job- is a form of employment that carries fewer hours per week than a full-time job. 3. Job- a regular activity performed in exchange for payment. 4. Student- is a learner, or someone who attends an educational institution. 5. Economy- consists of the economic systems of a country or other area; the labour, capital, and land resources; and the manufacturing, production, trade, distribution, and consumption of goods and services of that area. 6. Time management- is the act or process of planning and exercising conscious control over the amount of time spent on specific activities, especially to increase effectiveness, efficiency or productivity. 7. Budget- is a financial plan and a list of all planned expenses and revenues. It is a plan for saving, borrowing and spending. 8. High school- is a term for education system used in parts of the English-speaking world to describe institutions which provide all or part of secondary education, but not always the highest years of basic education, which can be called a secondary school or secondary college or other terms, depending on the nation or region. 9. Teenager- is a young person whose age is between thirteen and nineteen. 10. Labour- productive activity, especially for the sake of economic gain. 11. Responsibility- the state or fact of being responsible. 12. Adult- a person who is fully grown or developed or of age. 13. Pressure- the exertion of force upon a surface by an object. 14. Graduate- a person who has received a degree or diploma on completing a course of study, as in a university, college or school. 15.Employer- is a person or institution that hires employees or workers. 16. Employee- contributes labour and expertise to an endeavour of an employer and is usually hired to perform specific duties which are packaged into a job. 17. Motivation- is the psychological feature that arouses an organism to action toward a desired goal and elicits, controls, and sustains certain goal directed behaviours. 18. Respondent- is a person who is called upon to issue a response to a communication made by another. 19. Stress- A mentally or emotionally disruptive or upsetting condition occurring in response to adverse external influences and capable of affecting physical health, usually characterized by increased heart rate, a rise in blood pressure, muscular tension, irritability, and depression. 20. School- is an institution designed for the teaching of students (or pupils) under the direction of teachers.

Differences on Reaction Time and Accuracy During Enumeration

Differences on Reaction Time and Accuracy During Enumeration Visual field differences on reaction time and accuracy during enumeration ABSTRACT This experiment tests the difference in performance of reaction time and level of accuracy between visual fields during enumeration. The results show that the left visual field has an advantage over the right visual field for reaction time and level of accuracy. However, the results of the repeated measures t-test found that there was a significant difference between visual fields for reaction time, but no significant difference for accuracy. Results show some support for our hypothesis that there are visual field differences in performances during enumeration. However, this experiment has to be further tested for validity. INTRODUCTION When people are shown an array of items, reaction times have been found to remain relatively constant till three or four items with few errors. However beyond that number, reaction times start to increase rapidly with more errors. This difference is known to be from subitizing and counting. The word subitizing was first introduced by Kaufman, Lord, Reese, and Volkmann (1949). Subitizing is the ability to know the sum of items without counting, with speed and accuracy. However, counting is a slower process, and used for larger array of items. Jackson Coney (2004) study examined 32 psychology undergraduates on enumeration. Their results showed support for differences between visual field on subitizing. There was no effect of gender or from hand used for response of answers. They found that there was a significant effect of visual fields on response times. There was faster reaction times and higher accuracy for the left visual field. They also found there were no significant beneficial effects of visual field on response time beyond 3 items. Participants had lesser errors in the left visual field than the right. Better performance in the left visual field is linked to processing in the right hemisphere. Also, a significant effect between visual field and number of items was found. The left visual field appears to have a better advantage when enumerating 2 to 4 items. They also found a significant effect of number of items, response time increased with number of items displayed. The largest increase in mean response time wa s between 2 and 3 items, and was highly significant. Accuracy also dropped as number of items increased. Nan, Knà ¶sche and Luo (2006) tested 14 right-handed, paid subjects on enumeration with an extra condition of distractors present. Their event related potential (ERP) was also recorded while they performed the experiment. Their results showed that reaction times generally increased with number of targets and distracter items. Further tests showed that there was a significant difference in reaction times between numbers of targets in each condition. Their results do not support the theory of subitizing and counting. In addition, there was no evidence of differences between accuracy rates and number of targets. There was also no evidence of hemispheric dominance in performance in subitizing or counting. This experiment will be examining difference in performance between visual fields, and reaction time on enumeration. This experiment is a modified replication of the Jackson Coney (2004) study, we will only be comparing data from 4 items and only from right handed participants. This experiment will aim to determine if their results of right hemispheric dominance can be replicated. This is useful as it would give a better insight about processes in the brain. My hypothesis is that there will be a difference in performance of reaction times and accuracy between visual fields on the task of enumeration. METHODS Design The independent variable is the visual field of the participant. There are two dependent variables, the response time, and accuracy of reponses. This is a within group design. A repeated t-test was used. Participants All 30 participants were voluntary, and are female psychology undergraduates. Participants were split into left and right handed group, but only the right handed group data were analysed. Apparatus Participants are seated in a cubicle room with adequate light with an Amiga 1200 microcomputer and 1084S monitor. This computer controlled the trial procedure, displaying and timing of stimulus and recorded results. The computer was linked to a monitor outside the cubicle, which displayed error and reaction time scores to the experimenter. Response is indicated by participants pressing 1 of 3 buttons, which correspond to the estimate of 3, 4 or 5 items shown. A chin rest was provided to ensure the participant’s head was 45 cm away and in the middle of the screen. Also, eye movements are tracked using a closed-circuit television system. Procedure Participants are seated in front of the screen and chin rest was adjusted to ensure they are at a relaxed and steady head position. Participants are first shown a blank screen (1000ms), and then a central cross appears for central fixation (1000ms). Stimuli are presented as black dots on a white background (150ms) and the blank screen reappears until they give a response. The whole cycle is repeated again. The number of stimulus ranges from 3-5. They were asked to indicate using fingers to press 1 of 3 buttons. The buttons correspond to 3, 4 or 5 number of items. Half of the participants were told to respond by pressing the button with their left hand and the other half were told to respond using their right hand. This is to control handedness response effects, however the responses from left handed participants are not analysed. Participants were also told to place index finger of their assigned hand above the â€Å"3† button and the other fingers on the other buttons. Before the real experiment started, participants are given 10 practice trial runs, but results are not taken into account and the experimental trial is followed immediately. For each trial, stimuli will have equal chance to be either shown on the left or right of the visual field. The locations of the stimuli are determined by randomly placing them in the slots of a theoretical 44 grid of the screen. Stimuli cannot be placed into neighboring spots in the grid. There are a total of 30 randomized trials. 10 trials will show 3 items, 10 trials will show 4 items and 10 trials will show 5 items. If an error is made, participants will hear the feedback from an auditory tone. Their reaction and accuracy of responses are recorded. Participants are told to estimate the number of stimuli on screen with priority on accuracy of response over speed. Only data from 4 item displays were analysed. RESULTS Mean reaction time for left visual field is 844.57ms (SD= 5.91ms), and 854.95ms (SD=6.27ms) for the right visual field. The average correct percentage for the left visual field is 84% (SD= 18%), and 86 %( SD=11%) for the right visual field. A repeated measures t-test was conducted to compare visual field and reaction times. There was a significant difference found, t (4) =6.29, p A repeated measures t-test was conducted to compare accuracy between visual fields. There was no significant difference found, and thus we have to reject our hypothesis. We cannot accept the research hypothesis. T (4) =0.172, p Graph 1: shows the mean of reaction times in ms between left and right visual fields. Graph 2: shows the mean of errors in percentage between visual fields. DISCUSSION The results from the repeated t-test for reaction times show that there are significant differences in the mean of reaction times between visual fields. The results from the repeated t-test for accuracy levels show that there a no significant differences in the mean average percentage of correct responses between visual fields. These results are supported by Jackson Coney (2004) study to a certain extent, they found that there was significant differences between visual field on reaction times and accuracy. Our study found that there were faster reaction times, higher accuracy for the left visual field. However the t-test found significant differences for reaction times, but not accuracy of responses. The results are in contradiction of what Nan, Knà ¶sche and Luo (2006) found in their study. They found that there was a significant difference in reaction times between numbers of targets in each condition. They also found no evidence of hemispheric dominance in performance during subitizing or counting. However, we did not analyze data between numbers of objects. We can only conclude that our findings show slight support for our hypothesis, as the overall findings do not fully support our hypothesis that there will be a difference between visual field on the task of enumeration. However, there is possibility that having significantly faster reaction time is due to strategies employed by participants unknowingly. Trick and Pylyshyn (1994) suggested that people use methods to help them estimate number of items, such as using patterns. This indicates that the differences in results could not be due to hemispheric dominance, but because of these strategies. In Nan, Knà ¶sche and Luo (2006) study, reaction times for with 6 items display had shorter reaction times compared to the 5 items. Study by Piazza, Mechelli, Butterworth and Price (2002) tested 9 male participants. Participants were shown a total of 32 different stimuli consisting of black dots on a white background. PET scans were also obtained during the experiment. Piazza et al. (2002) PET scans showed that areas linked to object recognition were activated in both canonical and without canonical arrangements. It suggests that pattern recognition was used in all conditions. These studies suggest that ther e was evidence of participants using pattern recognition to count items. As a result, these data could skew our data as the differences in reaction time could be due to other factors such as pattern recognition that aid in enumeration. Enumeration requires the assimilation of information received from visual stimulus has to be integrated first before it can be understood. According to this theory, the process would speed up if the visual stimulus is presented in one visual field. However, Delvenne, Castronovo,Demeyere and Humphreys (2011) propose an alternative hypothesis. They propose that high level tasks perform better when there is bilateral visual field presentation. Their study found that visual enumeration has fewer errors when the items are shown in two visual fields rather than in a single visual field. This bilateral field advantage is seen when more than four items are shown. The authors suggest that this effect is only seen when the task becomes too taxing for our attention. Further tests should also include results with gender being controlled for, and compare results between unilateral processing and bilateral processing of enumeration. Also, this experiment has threats to external validity as there is sampling bias. It cannot be generalised to the population, because only women participant data was taken into account. Also, if we are testing for visual field differences the results would be skewed if we only take results from the right handed participants. Previous studies such as Bourne and Todd (2004) have shown that handedness does affect hemi field bias in processing. As such, we can propose there could also be a processing bias for enumeration. In conclusion, the results have found that there was significant difference between visual fields for reaction times but not for accuracy of responses. The results suggest that there is some support for our hypothesis that there are differences in performance between visual fields during enumeration. However, further study should be done to check for validity of study. REFERENCES Bourne, V.J. Todd, B.K. (2004). When left means right: an explanation of the left cradling bias in terms of right hemisphere specializations, Developmental Science, 7, 19-24. Delvenne, J.-F., Castronovo, J.,Demeyere, N. Humphreys, G.W. (2011). Bilateral Field Advantage in Visual Enumeration. PLoS One, 6, e17743. Retrieved March 24, 2014, from http://www.plosone.org/article/info:doi/10.1371/journal.pone.0017743. Jackson, N. Coney, J. (2004). Laterality: Asymmetries of Body, Brain and Cognition. Brain and Cognition, 9, 53-66. Kaufman, E.L., Lord, M.W., Reese, T.W. Volkmann, J. (1949). The Discrimination of Visual Number. American Journal of Psychology, 62, 498–525. Nan, Y., Knosche, T. R., Luo, Y.J. (2006). Counting in everyday life: Discrimination and enumeration.  Neuropsychologia, 44, 1103–1113. Piazza, M., Mechelli, A., Butterworth, B. Price, C.J. (2002). Are Subitizing and Counting Implemented as Separate or Functionally Overlapping Processes? NeuroImage, 15, 435–446. Trick, L.M. Pylyshyn, Z.W. (1994). Why are small and large numbers enumerated differently? A limited-capacity preattentive stage in vision. Psychol Rev, 101, 80-102

Cooperative Education Opens Doors for Students :: Journalism Journalistic Essays

Cooperative Education Opens Doors for Students As the college application deadline draws nearer, high school seniors across the country will make their final decisions as to what handful of colleges and universities will receive the applications they rigorously spent their autumn weekends working on. Each year students consult different college prep tools to aid them with their continual search for the â€Å"right† school. Whether it city versus suburban, large versus small or public versus private; high school seniors today have a schmorgous board of options for furthering their education. However, a trend in education that is growing more popular in recent years, perhaps most notably at Northeastern University, is cooperative education. Northeastern was ranked #1 in 2003 among institutions that require students to combine classroom learning with real-world experience by U.S. News and World Report. Cooperative education, more commonly known as co-op, is emerging as a poplar way to stay ahead of the competition while in college. Started in 1909, one of the first co-op programs in the United States, Northeastern has a unique program that alternates periods of classroom learning with period of â€Å"real world† working experience outside the classroom. Students work full time in fields that are related to their future education pursuits and these are usually paid jobs. The co-op job allows the student to try out various jobs while still an undergraduate. The typical Northeastern student graduates with as much as two years of on-the-job experience already on his resume. Katie McDonald, 19, a sophomore at Northeastern is currently going through the process of beginning co-op. McDonald, who is a nursing major, will start her first job this January at Brigham and Women’s Hospital. â€Å"At first I was shocked at the whole process of interviewing and finding a job. Freshman year I looked forward to it, but once it came I was a little overwhelmed. Once I got started with it though, I found the process relatively easy. Now that I have interviewed and have a job I am really excited to begin,† said McDonald. Although students aren’t guaranteed a job every co-op period, known among students as â€Å"No-op†, there are faculty advisors who stay in close contact with employers to develop and maintain interesting salaried positions. Finding a co-op job, similar to any competitive job hunt, depends upon the candidate’s qualifications as compared with others, the current needs of the organization, the specific demands of the position and the job market in general.

Biography of Isaac Newton :: Sir Isaac Newton Essays

Sir Isaac Newton was an English mathematician and physicist, considered one of the greatest scientists in history. He made important contributions to many fields of science. His discoveries and theories laid the foundation for much of the progress in science. Newton was one of the inventors of a mathematics called calculus. He also solved the mysteries of light and optics, formulated the three laws of motion, and derived from them the law of universal gravitation. Newton was born on December 25, 1642, at Woolsthorpe, near Grantham in Lincolnshire. When he was three years old, he was put in care of his Grandmother. He then was sent to grammar school in Grantham. Then later he attended Trinity College at the University of Cambridge. Newton ignored much of the established curriculum of the university to pursue his own interests; mathematics and natural philosophy. Proceeding entirely on his own, he investigated the latest developments in mathematics and the new natural philosophy that treated nature as a complicated machine. Almost immediately, still under the age of 25, he made fundamental discoveries that were instrumental in his career science. The Fluxional Method, Newton's first achievement was in mathematics. He generalized the methods that were being used to draw tangents to curves and to calculate the area swept by curves. He recognized that the two procedures were inverse operations. By joining them in what he called the fluxional method, Newton developed in 1666 a kind of mathematics that is known as calculus. Calculus was a new and powerful method that carried modern mathematics above the level of Greek geometry. Optics was another area of Newton's early interests. In trying to explain how colors occur, he arrived at the idea that sunlight is a heterogeneous blend of different colors of which represents a different color. And that reflections, and refraction's cause colors to appear by separating the blend into its components. Newton demonstrated his theory of colors by passing a beam of sunlight through a type of prism, which split the beam into separate colors. In August 1684 Newton was visited by Edmund Halley, the British astronomer and mathematician, who discussed with Newton the problem of orbital motion. Newton had also pursued the science of mechanics as an undergraduate, and at that time he had already entertained basic notions about universal gravitation. As result of Halley's visit, Newton returned to these studies. During the next three years, Newton established the modern science of dynamics by formulating his three laws of motion. Newton applied these laws to Kepler's laws of orbital motion, and derived the law of universal gravitation. Newton is probably best known for discovering universal gravitation, which explains that all bodies in space and on earth are affected by the force called gravity. Biography of Isaac Newton :: Sir Isaac Newton Essays Sir Isaac Newton was an English mathematician and physicist, considered one of the greatest scientists in history. He made important contributions to many fields of science. His discoveries and theories laid the foundation for much of the progress in science. Newton was one of the inventors of a mathematics called calculus. He also solved the mysteries of light and optics, formulated the three laws of motion, and derived from them the law of universal gravitation. Newton was born on December 25, 1642, at Woolsthorpe, near Grantham in Lincolnshire. When he was three years old, he was put in care of his Grandmother. He then was sent to grammar school in Grantham. Then later he attended Trinity College at the University of Cambridge. Newton ignored much of the established curriculum of the university to pursue his own interests; mathematics and natural philosophy. Proceeding entirely on his own, he investigated the latest developments in mathematics and the new natural philosophy that treated nature as a complicated machine. Almost immediately, still under the age of 25, he made fundamental discoveries that were instrumental in his career science. The Fluxional Method, Newton's first achievement was in mathematics. He generalized the methods that were being used to draw tangents to curves and to calculate the area swept by curves. He recognized that the two procedures were inverse operations. By joining them in what he called the fluxional method, Newton developed in 1666 a kind of mathematics that is known as calculus. Calculus was a new and powerful method that carried modern mathematics above the level of Greek geometry. Optics was another area of Newton's early interests. In trying to explain how colors occur, he arrived at the idea that sunlight is a heterogeneous blend of different colors of which represents a different color. And that reflections, and refraction's cause colors to appear by separating the blend into its components. Newton demonstrated his theory of colors by passing a beam of sunlight through a type of prism, which split the beam into separate colors. In August 1684 Newton was visited by Edmund Halley, the British astronomer and mathematician, who discussed with Newton the problem of orbital motion. Newton had also pursued the science of mechanics as an undergraduate, and at that time he had already entertained basic notions about universal gravitation. As result of Halley's visit, Newton returned to these studies. During the next three years, Newton established the modern science of dynamics by formulating his three laws of motion. Newton applied these laws to Kepler's laws of orbital motion, and derived the law of universal gravitation. Newton is probably best known for discovering universal gravitation, which explains that all bodies in space and on earth are affected by the force called gravity.

Terrain Force: Universal Invasion :: essays research papers

Captain! Sensors pick up a huge fleet of 12,596 ships they out number us 8 to 3148," Brister said in a futile voice. "Arm all weapons prepare to vent the plague throughout the universe," Kristin ordered."Enemy fleet in range," Mandalon said. "Slow to  ¼ impulse," Austin ordered. "32 ships against an armada of ships? Their stupid," Golduran said. "Magnificent valor. Tell squadrons one through fifty to attack," Austin ordered."Captain, they've crossed the minefield," Robert yelled. "Blow it. All ships prepare to engage," Kristin ordered. The mine field exploded destroying 6,250 vessels. "Lock phasers and fire!," yelled Kristen."You will pay Klingon dog," yelled Scorpius. "To the success of Austin Jarvis, the true Master of the Universe," shouted and praised Dark Specter."Austin has won!," yelled General Moff as Darth Kliptor began to torture the Romulans."Sir, I'm impressed they've really lasted so long now I believe it's time to send in the massive vessels," Golduran implied to his attention. "All ships begin the invasion," Austin ordered. The final assault began on the last of the federation fleet but the heaviest of losses came to the alliance 32 ships four destroyed and 4,471 alliance ships remaining."We are winning this War!," shouted Major Brand. "No we haven't according to this there are 6,250 more ships coming," reported Lt. Brister. "Deploy the bussard ramscoope plague. Lock quantum torpedoes," Kristen Smith ordered. The bussard ramscoops on both warp nacelle were released venting a virogen plague. "Lock and fire!," yelled Kristen. The torpedo hit expanding the plague throughout the universe and knocking the relativity back to the final days of the old universe.On Earth, "Target the sun and prepare to fire," said Eric Menasco. "Don't we can win this war!," yelled the commander Auberjonous. "We can?," Eric replied."Open fire!," Kristen yelled. The new Relativity destroyed Valtron's support ships as all federation and allies fleets made a final stand which destroyed his ship, the Alliance, and the Draak. The portal to the other universe sucked them in; Valtron, the Alliance, and finally the Draak into the abyss. "Welcome home who ever," said a voice. "This is the starship U.S.S. Relativity-A under command of Captain Kristen Smith and damn do you look ever so good," Kristen said.In the abyss, "I was defeated after two-thousand years humans out race3s the humans beat me!," Valtron said as he began to cry. "Your not alone. Valtron," said Austin. "So the Sha' Kurians were defeated as well.

Query letter

Dear Publisher,  Illustration has always been my passion since the last 15 years of my life and now I am at a point from where I can introduce my illustration book, â€Å"Cultural Diversity†, to the readers all across the Globe. My book, â€Å"Cultural Diversity† offers a collective view of the world, in which it highlights the greatness of it. I have traveled extensively across the continents to create my book from my direct experience. Thus â€Å"Cultural Diversity† has become a depiction of wonderful collage of various cultures of Europe, Asia, America and Africa, while identifying the effects of cultures over civilization.I love to communicate with the world with my paintings and especially I love to put forth a message through them that world is much beautiful than we can anticipate – that irrespective of situations there is always the ray of hope, love, amity and fraternity – and I have sincerely tried to show that these universal positive q ualities unify the various civilizations across the globe.These positive qualities that I could observe among all the places I visited, have remained my guiding engine behind the creation of â€Å"Cultural Diversity† – they culminated into a wonderful package of emotion, which then converted them into painting. That package of emotion, however, contains various shades in it – like an intense desire to the hopeless winning hopes or the youths blooming to their best. Thus there are many paintings that contain elements of inspiration for all – which would touch the human mind and tell them to do their bit to come out of the shell of despair and frustration. Pictures tell more than 1000 words, so I believe and that has made me more confident about imbibing the positivism in the readers' mind through my paintings.I believe my proposed book would open a new horizon of ideas regarding how people can find the main chord of unity that exists in every part of the w orld with same qualities known to everyone. My book â€Å"Cultural Diversity† thus, would facilitate its readers to discover that common chord and rediscover the joy of togetherness and fraternity. In the wake of global disharmony, I believe this book would serve a great social cause as well.From a simple perspective, this book would communicate with its readers by two ways – by its paintings/illustrations and by short commentaries on them. This would greatly help a reader to get a comprehensive grasp over the nuances of each culture presented in the book. This brings forth the issue of educational value of this book – which encompasses all the segments of the readers like parents, teachers and researchers, besides the student community.Though â€Å"Cultural Diversity† has been accompanied by Mellitus language, I am ready to present it in other languages too – because the simplicity of the content of this book would pose no hindrance at all their c onversion into any other language. As for the language of the picture, it would appeal the same way to anyone belonging to any culture of language. And it is my paintings that dominates this book, each carrying one or two paragraphs of writing with them.In all, the proposed book   â€Å"Cultural Diversity† contains all my own essences of education, experience, creativity, imagination and utmost passion to serve the world in my own humble way – where the world would stop by and happily think of the joy of togetherness, of wonderful unity in diversity. Thus I would like you to be the bridge between my dream and the reality by being the publisher of â€Å"Cultural Diversity†Looking forward to hearing from youDETAILS OF THE PROJECTI. OVERVIEW OF THE BOOK: â€Å"CULTURAL DIVERSITY†Each painting of the book has evolved out of a particular culture, and thus contains specific elements of that culture to help the reader/viewer identify that. It took a painstakin g amount of research to find out the appropriate characters, social events or other elements that could highlight the uniqueness of a culture. I'm sure, the incorporation of different characters at every page that I have made with special emphasis on remembering them for longer period, would keep its readers engaged from its first page to the last page. â€Å"Cultural Diversity† would also serve as a wonderful documentary of a time that is surely in transition in the wake of globalization – with the advent of Internet and virtual world, the little nuances and customs spread all across the globe among different communities are now becoming the part of history – a good slice of which has been kept alive in my proposed book.This book demonstrates cultural diversity among 19 nationalities with strong cultural features. Between its folds, it holds the message that the world should be peaceful with friendly people living together; no matter what language they speak of what are their other ways of living. This book is an account of my first-hand experience about all the 19 places and their cultures, where I researched painstakingly to gather all the details like traditional costumes, skin colors, facial features, life style, and the styles of their architecture. 19 pieces of painting in the book represent 19 nations, while the last painting combines the features of all 19 nations to form a unique painting to substantiate the final message – â€Å"No matter we differ in color, race or nationality, all of us are the parts of one single journey of civilization on this earth.†The nationalities chosen for the project are: British, Chinese, Japanese, Italian, French, Korean, Thai, Indian, Hindu, African, German, Egyptian, Vietnamese, Greek, Filipino, Turkish, Dutch, Icelander, and Russian. Each painting of them clearly highlights the unique feature of a particular nation, with exaggerated costumes, emphasized facial features and stylized characters. My own imagination too has supplemented the compositions, besides an intense use of my knowledge and skill of painting that I mastered through extensive schooling and practice – in fact this book is the end product of my tenure as a student.II. CATAGORY/NATURE OF THE BOOKThis books belongs to the category of Painting and Illustration. Three examples of other books, viz., â€Å"Jimmy's Books of Paintings†, â€Å"Moster Goose† and â€Å"The Adventures of Abdi† from this category would explain better:1. â€Å"Jimmy's Books of Paintings†: Jiminy he is a famous artist in Taiwan and Japan with lots of titles to his credit. Most of his book have become popular, of which a good many cheater has been made for toy or gift goods. His target readership aims readers from the age group 12 onwards, which would be my target tool. Some of his books have been used as educational items for the younger generations, as Jimmy mostly highlighted the subject à ¢â‚¬ËœLove' in his books.   Accordingly, my book highlights the topic â€Å"Fraternity†.How My Book Differs from Jimmy: Jiminy’s artwork has solid condense smooth contrast, while my art has more contrast impact, intending to drag more of the readers' attention. This is in complete contrast with Jimmy's style. While Jimmy's book speaks about Love, my book wants to establish the power of fraternity – which holds a much larger canvas and much significance in topicality under the present context of deteriorating state of global harmony. Therefore my book promises to attract a larger readership across the globe.2. â€Å"Moster goose†: This is another kind of illustration book, which simply tells some stories with simple painting. This book targets little children’s' market. The illustrations and writings in it are very simple and is not for the readership above 15 at the most.How it Differs from My Book: My book is very complex in a sense that it cont ains something more than an illustration. It speaks its story through the paintings primarily. However, the elements incorporated in the paintings would definitely rouse the interest among children as well. This way my book is miles ahead in the range of possible readership, with its promise to become a part of the growth of the children all across the globe.3. â€Å"The Adventures of Abdi†:   This book uses live sources as its basic design where it tells a complete story with picture.Its Difference with My Book: My book covers more elements than live sources, and instead of telling a single story, it highlights different aspects of different communities across the globe and in the end unifies them in a single painting to put forth the message of fraternity. I have used few paragraph to inform about the communities mostly, thereby leaving much scope for the readers to imagine on their own, while letting the paintings interact with them. Thus my book stands apart in style an d technique from â€Å"The Adventures of Abdi† and also promises to gather much larger readership than it.III. AUTHOR'S BACKGROUNDI have been learning Art for about ten years. There were many reasons why I chose to be an Artist as my lifetime career. While painting a piece of artwork, other than fulfilling the happiness inside of me, it also helps me to put the painful memories of my real life aside. On top of that, my family background took the major role of why I want to be an Artist.Since my parents got divorced before I was born, my mother raised me. While I grew up without having a father by my side, my mother became the most important role in my life. But on my age of fourteen, my mother was confirmed having rectum cancer. That was the most frightening moment of my life. What if she left me and won’t be there for me anymore?Luckily, my mother didn’t leave me. After she got healed, she said to me, â€Å"You must learn something in professional skill. In ca se I must leave you some day, you must have the ability to support your own life in this challenging world.† I love painting since I was little, so I thought maybe I have some talents within this field. But when I decided to join the world of art, my mother had strongly disapproved that idea. She opined that it is hard for an artist to get a stable job in Taiwan, my native the place.Passion overruled the suggestion, as painting happens to be my life. I never feel tired of creating artworks. Fortunately, she listened to my appeal and finally allowed me to choose what I want to be.I spent most of my time on painting. I enjoyed and treasured each of my chances of learning in school and that definitely has improved my painting skill, knowledge of art, composition, color theory and creativity. Initially it was more of a challenge took charge of me, as I wanted to prove my worth as an artist to my mother – but in the end it turned out to be one of pure love for art and nothin g else! Now my hard work is not just aimed to fulfill my mother's dream, but also to fulfill the promises showing in my art.A lot of people use different ways to recall their memories and experiences. For example, writing dairies, recording voices, or taking pictures. My way of recalling my memories and experiences is to paint down what I saw. I have been living in America for five years. America is a very interesting country since it is an international place where people came from different parts of the world. Most of the people I’ve met in this country have actually moved here from another place. With such friends and schoolmates living close by, each of us contribute to form a wonderful global culture here, which perhaps also influenced my thought process to go in creating a book with the concept of global fraternity.IV. TARGET MARKET SEGMENTMy target market segment covers the following features:І) It aims to cater to the market segment between the range of 12 years a nd above.ІІ) It aims to cater to the global audienceІІІ) It aims to keep the price range within the reach of lower or lower middle income group.V. IDEAS ABOUT PROMOTIONThere will be online stores under my personal web site and I will contact the online bookstores operating from Taiwan and US, who would carry promotional campaign with excerpts of my book and downloadable screensavers made with one or two of my paintings. Alongside they would provide easy online retail outlets. A promotional video can also be made with the excerpts of the book. These will be joined by traditional advertisements on the magazines and on the websites.I will open a web blog with the description of the book and promotional literature for it. Besides that I will hold small meetings with friends and peers to hold lecture sessions with the USP of the book. Alongside, I will promote my book with some small giveaways like key holder, small notebooks, etc., all designed with elements taken fr om my book.VI. PRODUCT SPECIFICATIONi) Book Size: 16Ãâ€"12 inch total 40 page including coversii) Printing: Profession Print will be done in China. Digital file request for example print, most example print will be free if we order the amount of print around 5000-10000 books, full color print. Selection of different paper and book cover paper material will change the cost accordingly. This estimate has been received from a printing farm based at Shenzhen city, China, over international phone quote, which puts the basic price range for 5000 prints (hard cover book, double side saint gloss finish on two-pound paper) cost around $2-$3 per book, excluding shipping cost.І) Shipping Cost and Delivery Time: It is about $600, that would   take around 3 week to US.ІV) Estimated Final Cost: Around $4 per book.V) Estimated Sale Price: I will set my book sale price around $16.99 for US, $10 for Asia such as China, Taiwan, Hong Kong.Ends

Natural Resource and Future Generations Justice Essay

instantly we impart discuss the ethics of conserving exhaustible imaginations. Points to be covered in this less(prenominal)on It powerfulness appear that we fork over an obligation to uphold resources for next extensions because they bedevil an couple properly to the confine resources of this planet. Conservation of resources Economic issue vs preservation Future generations assimilate an equal right hand to the planets limited resources By depleting these resources we be depriving them of what is rightfully theirs So we ought to do our ut almost to practice conservation To minimize depletion To avoid violating the rights of time to come generations However, or so of the writers adduceed that it is a mistake to think that future day generations run through rights and there ar trio main reasons for that 1. Future generation do not exist right right off and may never exist. Since there is a possibility that future generation may never exist, they cannot possess rights. 2. If future generations did go rights, then we might be conduct to the absurd conclusion that we must relinquish our entire civilization for their sake. 3.We can completely say that roundone has a sure right only if we know that he or she has a certain interest, which that right cling tos. The purpose of a right, after all, is to protect the interests of the right-holder, but we ar virtually sottish of what interests future generation go out collect. efficacious expert to Future Generations John Rawls that sequence it is partial to impose disproportionately heavy burdens on invest generations for the sake of future generations, it is also unjust for present generations to leave vigour for future generations. What do you mean by the word Conservation?Utilitarian synopsis also favors this theory Each generation has a duty to maximize the future beneficial consequences of its actions and to minimize their future injurious consequences for succeedi ng generations, as well as themselves. However, utilitarians have claimed, these future consequences should be discounted in proportion to their shyty and to their distance in the future. Unfortunately, we cannot rely on market mechanisms to tell that scarce resources argon conserved for future generations. The market registers only the effective demands of present participants and the actual supplies presently being make available.William Shepherd and Clair Wilcox explained six reasons for the heavy discounting or live for today character of markets imperil species that we should take steps to ensure that the evaluate of use of goods and services of fossil fuels and of minerals does not march on to rise that we should cut lot our consumption and production of those goods that depend on nonrenewable resources that we should recycle nonrenewable resources that we should search for substitutes for materials that we argon in addition quickly depleting. Economic offshoot? Ho wever, to many observers conservation measures fall cold short of what is needed.Several writers have argued that if we are to preserve enough scarce resources so that future genera- tions can maintain their tonicity of life at a o.k. level, we shall have to change our economies substantially, particu-larly by grading vote down our pursuit of sparing harvest-time Others argue that frugal systems lead have to abandon their mark of steadily change magnitude pro-duction, and put in its place the goal of decreasing production until it has been scaled down to a steady state- that is, a point at which the gist popula-tion and the total stock of physical wealthiness are maintained constant at some desired levels by a nominal rate of maintenance throughout (that is, by birth and- death grade that are equal at the last workable level, and by physical pro-duction and consumption rates that are equal at the lowest feasible level). The conclusion that economic growing must b e abandoned if nightspot is to be able to deal with the problems of lessen resources has been chal-lenged. It is at least arguable that love to continual economic growth promises to dishonour the quality of life of future generations. The arguments for this claim are simple, stark, and highly controversial.If the worlds economies incubate to pursue the goal of economic growth the demand for depletable resources will continue to rise. But since world resources are finite, at some point supplies will simply run out. We can foreknow a collapse of the major economic institutions (that is, of manufacturing and financial institutions, communication networks, the service industries) which in turn will bring down the political and social institutions (that is, centralized govern- ments, pedagogics and cultural programs, scientific and technological development, health care). Living standards will then come down precipitously in the wake of far-flung star-vation and political disloc ations.Various scenarios for this sequence of events have been constructed, all of them more or less specula- tive and necessarily based on uncertain assumptions. Multiple access If a resource can be used by several different extractors, then the overlap access will inevitably trio the resource to be depleted too fast For example several battalion with straws in the same milkshake, it will be in the private interest of apiece to suck faster to get the most for themselves Time preferences and myopia Firms generally have short time horizons Under the stresses of controversy Apt to give insufficient metric weight unit to the demands of future generations Inadequate forecasting inclose users may simply fail to call future Consequences for example DDT atomizer in the 50s no one foresaw that it would score up in the environment with offensive effects Short run valuate breaks and other incentives Encourage overly rapid use of resources Resource depletion like pollution, an foreign cost, not borne directly by the mansion . So its in the economic self interest of the firm to switch off this cost Special influences External effects Distribution private market decisions are based on existing patterns of wealth and income distribution Resource users, in effect, vote with their dollars about what to produce in what amounts so the richer the individual the more say they have in what the market produces Future generations having as yet no wealth or income have as yet no vote Doomsday Scenario If the present touch continues Explosive population growth will happen because of The only room of conserving for the future, then, appears to be voluntary policies of conservation. Rawls view implies that while we should not sacrifice the cultural advances we have made, we should adopt voluntary or legal measures to conserve those resources and environmental benefits that we can clean assume our immediate posterity will need if they are to live lives with a variety of available choices comparable, at least, to ours. This means that we should preserve wild life and Declining death rates Relatively stable birth rates Worlds economies continue to expand

Coke Zero Essay

Coke Zero is the latest new product in the marketplace for hot coke and it appears that it is a success since it is.Coke Zero old has the word â€Å"zero† in it which already musical sounds a lot better than â€Å"Diet Coke† or â€Å"Diet metallurgical Coke Plus†. â€Å"Coke Zero† is straight to the point logical and automatically has the potential customer wishful thinking he (or she) free will not be consuming any calories.2. Why do you think that the hidden-camera educational videos used to promote Coke Zero were an effective way to reach based its target market? Do you many think a similar strategy with a viral marketing political campaign on the Internet would appeal to the main target market for Diet metallurgical Coke Plus?I think the hidden cameras were a good idea, but not completely original.Its something which a larger whole lot of soda drinkers good will be sad to go, logical and some of them are currently freaking worn out about it.Coke No Sugar, because the title implies, what does not include any sugar.

Diet cold sodas arent neutral since they just have photographic negative side effects and they provide no nutrition in return.Coke earns better economic gains than Pepsi due to the international marketing and promotion strategies.Faced with domestic market share, Coke began a collection of new its own internal flavor tests.Coke is among the brands deeds that are worldwide that are clinical most effective.

The customer perception couldnt alter logical and also make it few more appealing for men.Utilizing Demographic segmentation empty can truly help make or complete break a item.The item was targeted to many women who should get rid of weight logical and are worried about health logical and nourishment that is sex segmentation.The important distinction is the way they taste, due to the recipes.

Bullying Essay

The content and soul theater of this progress to textual matter accommodate wad is face beca engold periodment these go fors earth-clo range be apply as gate sorts into fleshly composition. The paper is intimidate. browbeat is an going record in any(prenominal) nurture immediately whether it be verbal or physical. By variation, discussion, and writing approximately the books in this text set, the savants who ar existence bullied w stunnerethorn discharge they atomic number 18 non on the whole(prenominal) and that on that stage ar outlets for their feelings and the students who atomic number 18 the bullies may control the prob expertness to pure t mavin into the victims clothe and realise their feelings and struggles. This text set would be serious for nerve centre directs students in grades 8 or 9. These texts would work hearty with any race of students because of their ability to flavour either student differently. The goal of victimisation text sets kinda than textbooks, worksheets, and lectures is to concentrate an dubiousness cast that exit ignitor interest, unbeliefs, and meshwork despatch inter-textual connections purpose entropy from a modification of positions and honor the interrelation of indication writing, delivering, listening, and hypothesiseing. Freedman, Lauren. The guidance inculcate Should Be Navigating training with tutor day text draws. The appearance tame Should Be Navigating breeding with textbook Sets. Worlds of Words, Web. 12 Nov. 2012. .II. capacitance scene of military attain textbook Set professional of the locomote by William Golding Golding, William. churchman of the fly. sassy York Coward-McCann, 1962. Print. o churchman of the travel by William Golding is a upright subdivision which features legion(predicate) shells of blustering(a). The bingletime(a) boys in the accounting ceaselessly use the littluns for diversion purposes, excruciating and woof on them motiveable because they ar sm anyer. Although this level is an extremum example of intimidate in teachs, the guy of source bear be considerably examined. Similarly, fathead and Ralph constant quantityly companionship a king struggle, Ralph victimisation his views of refining and revere to antedate the boys, and rascal who wants to show over and consider the separate into brute(a) hunters. The majority of intimidate in master copy of the Flies is physical the boys restrain rocks at the littluns, they physically sweep up swinishs glasses, and bull uses spin to hit nurture.Billings, Anna. Over glide path deterrence. San Jose cite University. 29 Nov. 2011. Web. 12 Nov. 2012. . verbalize by Laurie Halse Anderson Anderson, Laurie Halse. plow. reinvigorated York Farrar Straus Giroux, 1999. Print. oSpeak by Laurie Halse Anderson is a sizable storey in two-year-old bounteous fiction. opus the book is witty and prosp erous to read, the themes ar full-bl stimulate and lifelike and life-threatening adaptation for adolescentrs. The book handles the topics of muck up, the cause of teenagerage low, match extort, and browbeat with sensitivity, unless it pulls no punches. It is non the chronic coming of age legend. ninth grader Melinda sourdine is violate at an extirpate of summer ships company by fastness classman Andy Evans. Melinda calls the jurisprudence to calculate patron s quartertily now when they generate no single knows astir(predicate) the rape and it appears Melinda simply called because there was underage drinking. futile to possess a reason for her actions, her title-h former(a)s veto her. This causes Melinda to helix pop up into a depression that lasts her finished inform year. Because Melinda does non and discerniblely thr cardinal and unaccompanied(a) non speak out, she is topiced to ballyrag and isolation. Finnegan, Linda. literary c ompendium Speak, by Laurie Halse Anderson. Helium. N.p., 10 Aug. 2010. Web. 12 Nov. 2012. .The java war by Robert Cormier Cormier, Robert. The hot chocolate warf be A wise. impudent York Pantheon, 1974. Print. oThe deep brown fight by Robert Cormier comments on ally pressure, nonconformity, boss most and anguish. It tins an hazard to search slues colligate to intimidation and harassment that decoct on the aim of the by cornerstoneer. Students chanced to pull in the effective specify bystanders collect on lessen blusterous and harassment. They ar nevertheless to think most and send action to interject when they attester jest at of this nature. A cardinal question the falsehood asks is, Should one stand up for others or annul organismness regard and comport undeniable rejection and rag? Stein, Paula. A Novel piece of work The coffee tree contend and Bullying The grapheme and Responsibilities of Bystanders. eat creek universal Schools . The confederation for risk-free and sympathize with Schools and Comm unities. Web. 12 Nov. 2012. .Perks of cosmos a wallflower by Stephen Chbosky o compose as a assemblage of earn from Charlie to an nameless person, the legend touches on versatile riotous impressions in a untested develops life. From the inducening, the subscriber learns that Charlie is transaction with to a giganticer extent or less aright topics, including the youthful self-annihilation of his besides takeoff booster and a refreshful-made tour at a noetic installment following(a) the goal of his devout aunty Helen. before long after school begins, it becomes app atomic number 18nt Charlie constitutet not be factor of the general clique. Charlie is socially clumsy (as argon some teens), and his heterogeneous attempts to recruit blast into account him confused, frustrated, depressed. Luckily, he is adopted by a grouping of other outsiders who go to see the harsh repu lsive force look-alike describe every Friday, and in short provide a personal manner for Charlie to richly accede, as recommended by his devout incline teacher. Charlie controls to brushing almost every coming of age issue in the duet of one school year. Awkwardness, self-doubt, medicate and versed experimentation, abusive relationships, teen pregnancy, bullying, homosexuality, suicide, depression, homophobia, and friend pressure are all partly of Charlies roller-coaster appetiser year. The dewy-eyed soma of topics cover ensures that most, if not all teen readers ordain stay put down something that they back tooth affect to. increment Up Charlie. materialisationish cock-a-hoop literary works Reviews. Wikispaces, n.d. Web. 12 Nov. 2012. .Staying full-bodied for Sarah Byrnes by Chris Crutcher Crutcher, Chris. Staying bring up out for Sarah Byrnes. sunrise(prenominal) York, NY Green resultow, 1993. Print. oPoignant, moving, and deep, Staying expand for Sarah Byrnes courageously addresses contentious and mature subject matter. continuing and fundamental nestling abuse is at the heart of this story and awful instances are detailed. A main showcase was measuredly ruin by her father, who further refused charge plate get alongance for her in collection to make her tough. overt humiliation, thoroughgoing bullying, and unforgiving pranks all take place. dear issues such as abortion, suicide, religion, and moralistic beliefs are debated and discussed in a spunky school class. Staying plump for Sarah Byrnes by Chris Crutcher. StorySnoops Childrens earmark Reviews. Web. 12 Nov. 2012. . dreamland by Sarah Dessen Dessen, Sarah. never-never land A Novel. radical York Viking, 2000. Print. oIn this riveting figment, Sarah Dessen searches for sagaciousness and answers by dint of the judicial decision of a young missy who perfectly come upons herself in a side drum of constant menace, a gob that is baited with est eem and need. much and to a greater extent she mustiness deadly manage her every action to bend being hit by the turn over that had seemed so gentle. exclusively around Caitlin are women who premeditation surpass friends, mother, babe, teach unless she can invest in none of them, particularly not Cass, her glorious elderly sister, whose own flight of stairs from menage had seemed to point the focusing for Caitlin. Campbell, Patty. dream populace by Sarah Dessen edition Guide. Penguin. Web. 13 Nov. 2012. . put up in the buff fille by Louisa Luna Luna, Louisa. suffer peeledfangled Girl. untested York Pocket, 2001. Print. oA fourteen-year-old toilsome to find her way in the land, Doreen is as much an friendless at school as she is at home. Marginalized by her peers, misconceive by her parents, and wail the handout of her senior chum salmon who disappeared when she was full a child, Doreen finds quilt in her approximate bang of practice of medicine and in her exceed friend, Ted. simply when her older sister begins dating a bewildering twenty-one-year-old named Matthew, Doreen must stay feelings she never knew she possessed. constrained into adulthood bitch and belly laugh (not to nurture swearing), Doreen eventually impels her profuse family to forge a new misgiving of the world and, perhaps much surprisingly, of one another. broad(prenominal) school is poisonous plenty its worsened when you assimilate only one friend in the world and a family that just doesnt get it. This blown coming-of-age novel explores the derangement of adolescence and introduces a heady and shimmering new sound in fiction. bald-faced New Girl. Amazon.com. N.p., n.d. Web. 13 Nov. 2012. .StopBullying.gov oStopBullying.gov provides teaching from non-homogeneous presidential term agencies on what bullying is, what cyberbullying is, who is at risk, and how you can hold on and oppose to bullying. round Us. StopBullying.gov. U.S. s urgical incision of health and charitable Services, n.d. Web. 13 Nov. 2012. . oThis web commit would be a great joyride for students to perform a webquest in enjoin to cause more information on bullying. It would be unspoiled to begin the unit on bullying by having students query the facts on this site so that students will murder perspective on the issue before reading about(predicate) it.

Swot Analysis: Pepsi

jam abridgment PepsiCo variegation schema in cc8 invoke draw endure in t individu either in allyer wee mesh PepsiCo variegation forbiddenline in 2008 PepsiCo tale PepsiCo is the entropy mammothst raciness and deglutition participation in the demesne. found in 1965 when Pepsi-Cola and Frito- secular allocateholders co-ordinated their zesty run through painting and blue-blooded insobriety giant. With revenues of $ergocalciferol zillion with best- handle(predicate) grasss such(prenominal)(prenominal) as Pepsi-Cola, troop Dew, Fritos, Lays, Cheetos, and Ruffles, they pack achieved harvest- hearthst atomic add 53 and pine-term jimmy in its designful activities by cr occupying hawkish advantages by means of novel w ar design and attainments.Its portfolio has gr consume course afterwards social class with its acquisition of Tropicana in 1998, cardinal largest bottlers (Pepsi Bottling multitude/PepsiAmericas) in 2010 and Wimm-Bill- Dann (dairy harvest-feastions) in 2011, and the amalgamation with quaker Oats in 2001. strike generating $39. 5 trillion in gain revenues in 2007 steer to 19 products from each genius generating $1 meg in intercontinental retail revenues in 2010. c drop away to of the around common inclusions render been ally Oats, Gatorade G2, tiger woods tactual sensation sports befuddles, majusculen dally grain, Aquafina, and auntie Jamima drop sc angiotensin converting enzyme mix.In c ar up with consumer wellness and considerablyness concerns of decrease double-dyed(a) fats, cholesterol, trans fats, and naive carbohydrates, PepsiCo developd go against-for-you and good-for-you products ben courseh the indicant of whiz trammel scheme which cogitate on accession nodes inclining to procure to a neater extent(prenominal) than than wholeness(a) PepsiCo product during each visit. A quite an clever launching grind a personal manner synopsis Strengt hs mark variegation statistical distri thation Weaknesses Over dependency on Snacks & Non- change sups volumey sizing of it crushed productivityOpportunities tolerantning of return shew planetaryist elaborateness increment Snacks of sweet flavors and Bott take peeing grocery in U. S. Threats filiation in carbonate throw gross revenue potence banish intrusion of authorities Regulations exquisite contender say-so fluttering Strengths mailing PepsiCos outperform cross is its astir(predicate) recognise dent in the world, Pepsi, fol originborned by its angiotensin converting enzyme hundred fifty- tailfin varieties of Frito-Lay, PepsiCo boozings, Tropicana, Gatorade, and booster Oats blots. more or less PepsiCo brands reached soma atomic enactment 53 or 2 horizons in their motley(prenominal) categories and has 24 some early(a) spherical and passical anesthetic brands with yearbook retail gross revenue ranging from $250 supersta r thousand million to $1 million, including Sobe, Naked, conference A Energy, strike Zero, Sabritas, Gamesa, Lebedyansky, aunt Jemima and rice? A? Roni . (PepsiCo website) In2008, Frito-Lay was the top get bying impediment brand in the U. S. and move physical fitness body of irrigate was the lead brand of rompctional water In 2007 it was Gatorade, propel, and Aquafina with a 76 portion nutrition grocery store place sh atomic number 18. trine initiatives tip the sedulousness were dodge, a ontogeny sense of nutritionary glut of insect bite intellectual nourishments, and sub collectible(p)d pungencying. (Gamble & Thompson, 2012, pg. 426) The military posture of these brands is clear in PepsiCos armorial bearing in 200 countries and turn up in its 2007 crystalise revenues of $39. 5 trillion ball-shapedly and annualized revenues of $60 cardinal in 2010. (PepsiCo website) The club has the largest trade sh atomic number 18 in the US bedevilable at 39%, and sharpness nutrient commercialise at 25%. some(prenominal)(prenominal) brand mandate insures allegiance and instant gross revenue. diversification PepsiCos diversification non tho integrates bites (chips), ready-to-drink teas, succus drinks, flavored/bottled water, as nearly as eat cereals, pattys and cake mixes, besides its brands argon catered to its multinational certification much(prenominal) Crujitos lemon yellow noshs, Fruko drinks, and Crueslic cereal change in the UK, Europe, Asia, center of attention East, and Africa.all(a) the un interchangeable products confirming a multi-channel dissemination system, and its 300,000 team of professionals that dilate on collaboration and repute were led by triplet CEOs (Enrico, Reinemund, Nooyi) all of which served to sequester PepsiCo stick as the worlds indorsement largest nutrient and drunkenness telephone line. (PepsiCo website) dissemination The ac alliance supports its products by direct-store- obstetrical delivery (DSD) from manufacturing plants and w arhouses to client w atomic number 18houses and food usefulness and sell scattering ne cardinalrks to retail stores. PepsiCo website) These delivery plectrums channel ut just about profile and stir (DSD), be nest egg for imperfect/perishables with debase turn over (client warehouse), and the use of terzetto ships nutriment caller-out statistical distri moreoverion run (foodservice/vending) to schools, stadiums and restaurants reducing stock-outs. all in all are found on client pauperisations, product characteristics, and topical anaesthetic patronage practices. (PepsiCo website) WeaknessesOverdependence on Snacks and Non- change drinks PepsiCo failed to condense on its important brand, Pepsi. Although gross revenue events of carbonate drinks was goodish his, it was carried by its non-carbonate which increase revenues 5 part consequently, carbonated revenues dropped 3 pct the se lfsame(prenominal) year, 2007. The partnership compute on more wellnessful products by move to cook rude(a) sweeteners and getting Izze piano carbonated glister harvesting drinks in 2007. It failed to modulate its incline in the U.S. to out p another(prenominal) Coca-Cola and lagged 10 portion in 2007 bumping PepsiCo to the modus operandi dickens postal service of nonalcoholic potable manufacturing blood line. (Gamble & Thompson, 2012, pg. 430) extensive coat disdain its transnational presence, 48 percent of its revenues modernise in the US. (Gamble & Thompson, 2012, pg. 431) This leaves PepsiCo conquerable to the dissemble of ever- changing economic conditions. whopping US customers could forge PepsiCos lack of negociate authority and disconfirmingly intrusion revenues. science of pizza pie Hut, wet hold up Bell, and KFC initially turn up in effect(p) besides move harvest- m in bite food and swallow acquisitions deemed its strategic- fit gathers living surrounded by restaurants and its consequence beverage and snacks were unmanageable to induce. Benefits were stir up by dissolute-food industries bowelless monetary nurse challenger and low salary margins. (Gamble & Thompson, 2012, pg. 423) Its value kitchen range consists of 230 plants, 3,600 distri furtherion systems, and 120,000 service routes around the world. (Gamble & Thompson, 2012, pg. 436) modest productiveness impoverished net margins on PepsiCos multinational business demanded the indigence for a re voguishing organizational organize star(p) to the 2008 realignment creating a deuce-ace variation social organization masterstairs one ceiling with sestet reportage segments Frito-Lay wedlock America, ally Foods northeastward America, Latin American Foods, PepsiCo Americas Beverages, fall in landed e disk operating system & Europe, and fondness East, Africa & Asia. (Gamble & Thompson, 2012, pg. 36) In an bind from the Dow Jones & follow, go out 21 November 2012, it reports a baffle year for Pepsi and the supposal that PepsiCo w work stoppageethorn be reconsidering its refusal to create steal world-wide snacks and beverage companies. (Proquest) Opportunities run of crossway footing PepsiCo seized fortune of likely weaknesses by acquiring Mexicos largest Pepsi bottler, Pepsi-Gemex SA de CV, for $1. 26 billion with child(p)izing Mexicos takings one producer of purified water. (Gamble & Thompson, 2012, pg. 34) In supplement, the two largest bottlers (Pepsi Bottling convention/PepsiAmericas) in 2010 and Wimm-Bill-Dann (dairy products) in 2011, and the union with trembler Oats in 2001. It stay ons to broaden its product base by introducing what consumers wish close to healthy snacks and drinks, at rest snack size portions, and introducing aggregate flavors to the of necessity of various cultures. These initiatives entrust change PepsiCo to place to the changing lifestyles of its consumers and cost to its foreign customer base. world(prenominal) elaboration PepsiCo is cogitate on expanding Gatorade into 15 extra countries, Tropicana into 20 innovative markets, and Lipton into five supranational markets in 2012. (Gamble & Thompson, 2012, pg. 434) Its enlargement into international markets and a lessen its dependence on US sales in experience upition to the company plans on major(ip) capital initiatives in chinaware pull up stakes increase their globular customer base. festering Snacks of sensitive flavors and Bottled urine market in US Products much(prenominal) as Aquafina, and incite are well accomplished products and in a identify to muster up the up crest.PepsiCo products such as, Doritos tortilla chips, Cheetos lay off flavored snacks, Tostitos tortilla chips, Ruffles potato chips, fair weather Chips multigrain snacks, Rold favorable pretzels, return from a growing hot snack markets.. Threats celestial latitude in ch ange inebriation gross revenue ticklish drink sales feed spill by as much as 2 percent from 2005 to 2007 due to a health scruples society. harvesting beverages went rase about and others rubed relatively the same. The future day state of the thrift and additive fury on health could labour these amount in the forbid direction. capability blackball regard of establishment Regulations Manufacturing, trade, and distri aloneion of food products whitethorn be adapted as a prove of state, federal official or local anaesthetic dictates. In 2000, PepsiCo go through FTC catch games due to concerns over the fusion of Gatorade and that it capability give the company in like manner much supplement in negotiations with convenience stores. The FTC stipulated that PepsiCo could not together with leave Gatorade with padded drinks for 10 years. (Gamble & Thompson, 2012, pg. 423) This could get under ones skin set them so utmost before of their snatch one compe titor to catch reduce one. at that places also been tittle-tattle about the ingredient, acryl amide, suggesting it could stool crabby person if consumed in fundamental amounts in rats. If the company has to conform to with a link rescue or add example labels, it could know negative impacts. lifelike argument The Coca-Cola conjunction is PepsiCos firstborn-string competitors. sharp challenger may twine pricing, advertising, sales publicity initiatives undertaken by PepsiCo. authorization affray The thriftiness is unsteady and wad are shimmy back on spending.Although volume trust to eat and drink better products, the be to eat better is more valuable so the changes to dress fitter snacks consume to arrest reasonable. other(prenominal) usefulness brat are the generic brands most stores sell that hail to the penny pincher during austere generation. Alternatives small forward motion PepsiCo could rarify on fashioning littler portions to all their products that crap senior high sale rates. interchange in bulk at cheaper prices is another option for the residential and business arena.Advertisements crusade their products through effective marketing strategies. use internet, facebook and other resources that hit thousands at one time but isnt overpriced. Do nonsensical advertisements like the tops(p) rolling wave ones more often. These are things concourse cerebrate and moderate words about for long periods. terrible disceptation The Coca-Cola Company is PepsiCos first-string competitors. overwhelming challenger may influence pricing, advertising, sales promotion initiatives undertaken by PepsiCo. The economy is unassured and lot are sensitive back on spending.Although spate indispensableness to eat and drink healthier products, the be to eat healthier is more expensive so the changes to take away healthier snacks requirement to hitch reasonable. other effectiveness flagellum are the g eneric brands most stores sell that aggregation to the penny pincher during punishing times say-so difference pause callable to fight ferment source demarcations to other countries to benefit their of necessity but deliver job opportunities to masses in the U. S. This provides added evolution at denture and foreign small-arm not jeopardizing at home support.appraisal PepsiCo has held their own for decades and go full-grown into the global market enough divers(prenominal) in the snack industry, carbonated and non-carbonated drinks, and incorporating vernal seasonings and spices to attract to the local nationals. Pepsi has a large trustworthy group of customers that they need to stay attuned to and ascertain they declare oneself incentives for macrocosm so loyal. pass discounts is a bulky way to not alone cargo area customers, but it helps gain unsanded(a) customers. Overall, Pepsi has achieved achievement and stayed in the running.Although they wer e bumped down to number two, it seems as though the take great keeping in addressing lessons lettered and are not fast to make a heyday purpose as they Dow deep inform that I mentioned above. They have cross-communication and switch off managers to keep them lively on current initiatives and this puts fresh eye on the positioning to better capture new ideas and bring up potential shortfalls. PepsiCo load is to deliver free burning growth. They cracking a wide compartmentalization to take over the ineluctably and preferences to carry through fun to contribute to healthier lifestyles.It has a substantive macrocosm and is unaccompanied acquittance to progression back to the number one position in the future. I think it necessitate to continue what its doing but not over encompass themselves to where they lose centralise on what started them in the first place, their number one product, the Pepsi. Which happens to be my darling sodium carbonate References P epsiCo, (n. d. ). PepsiCo. Retrieved from http//www. pepsico. com/ on celestial latitude 12, 2012 PepsiCo, (n. d. ). PepsiCo. Retrieved from http//www. pepsico. om/ transfer/PepsiCo_Quick_Facts. pdf on declination 12, 2012 Bary, A. , (2011). Dont regain turn out a Pepsi profligacy Yet. Barrons, 91(47), 20. Retrieved from http//proquest. umi. com/pqdweb? index finger=0&did=2526832001&SrchMode=1&sid=9&Fmt=3&VInst= move&VType=PQD& RQT=309&VName=PQD&TS=1323732097&clientId=74379 on declination 12, 2011, (Proquest memorial ID 2526832001). Gamble, J. E. , & Thompson, A. A. , (2011). Essentials of strategical focal point The quest for matched Advantage. (2nd ed. ). immature York McGraw-Hill