The Splendiferous Sunset

The horizon slices through the magnificent sun, a bigger segment lying in reflection in the water as its sharp blend of rays in orange, pink, blue, red and purple pierce the clouds painfully. The bright yellow, hot flames that had been warming and brightening the day slowly extinguish, converting to deep cool orange flames. The never ending, deep ocean tardily becomes several shades darker, mirroring the splendiferous sky while sharing the unique beauty of its colours smoothly. The scene is simply dazzling. Colours of the rainbow given off by the umbrellas, hats and swimming costumes, battled wildly against the colour of, the golden sand; a layer of tiny eroded rocks blanketing the land from the ocean. All the colours were fading swiftly like water pouring out of a jug. The dark grey cliffs piercing the splendid sky, with its sharp heads, adding to my view of the sweet scene, hanging uninterestingly in the sides of the sand. The once noisy beach, where children's shout of laughter was heard, is suddenly slowly being replaced by the constant whisper of the wind and the splashing, spluttering and swishing of the waves. Footprints stamped into the sizzling sand, being washed away by the wild waves driven by the wind; erasing all evidences of life having been there. Distant leaving figures, against the stunning colours of the background, were shown as black difficult to observe. Silence hung, a sharp knife, threatening anything that disturbs it. Sharp rocks pierce my feet as I walk through the sand slowly, but also strangely comforting at the same time; the skin on my feet being slowly stroked by the waves is left tingling. As I slowly sat myself positioned between the sand and small waves, the feeling of comforting loneliness suddenly started to overwhelm me, the sereneness of the sunset scene, the whispering of the few trees stranded, the sound of the distant seagulls all combined together able to make any stone heart melt. As the enormous orange marble makes the last step of its journey, welcoming the darkness that would soon wrap itself around the world until tomorrow, with its remaining rays. I got up slowly, my gaze on the amazing scene before me; trying to absorb as much of the beauty while it lasts. Inch by inch the orange marble slips out of view, letting its slowly extinguishing rays say goodbye with the little energy left in the rays to the land soon to be enclosed in darkness. I started to run home.

Alcoholic beverage Essay

? The book ,The History of the World in Six Glasses by Tom Standage is a book dedicated to beverages and there impact on cultures and civilizations. Tom Standage’s intent for this non-fiction novel was to show six insignificant products that we see, use or have heard of in everyday life and bring them into a different light. Showing how they have sculpted our cultures and ways of life in the modern world. These six products were beverages ; beer, wine , spirits, coffee, tea, and coca-cola. These drinks affected more than just the diet of people it changed their societies and ways of living. Standage’s theory is that each one of these drinks brought on a new cultural stage. Each beverage showing different eras and how the beverage of that time impacted their way of life eventually impacting ours. Starting with beer in the first civilizations of Mesopotamia and Egypt. Then going to wine with Greece and Rome and spirits in the colonial times with Europians and eventually getting to America. Next, their was coffee that started in the Arab world traveling throughout Europe and finally Coca-cola which started selling its drink in America and out broke to throughout the rest of world. His intent was to show the history of the world in which humans were not nomadic in the view of six different drinks. Standage presented his thesis in a very interesting and intriguing way throughout this novel. There are six main Chapters in this book ;Beer in Mesopotamia and Egypt, Wine in Greece and Rome,Spirits in the colonial Period, Coffee in the Age of Reason, Tea and the British Empire, and Coca-Cola and the Rise of America. Each main chapter has two mini chapters in them for example in the chapter Tea and the British Empire the two mini chapters are ; Empires of tea and Tea Power. Standage’s writing mostly focased on the beverages causes and effects in the different areas and lands they were most popular and developed but he would add things about the people of these times and their way of living. He also added some traditions that we have in today’s culture that were created in ancient times such as clinking glasses together for good health and happiness before drinking a glass of beer. His book shows how six measly little drinks changed humans from nomadic people who were hunter- gatherers to people who lived in cities and developed writing, government and farming. Standage showed the history of the world in six drinks hence the title A History of the World in Six Glasses. Most everyday people would think these drinks were Sarah Bedell 9/4/14 A. P. World History Mrs. Spampinato The History of the World in Six Glasses : Book Review The book ,The History of the World in Six Glasses by Tom Standage is a book dedicated to beverages and there impact on cultures and civilizations. Tom Standage’s intent for this non-fiction novel was to show six insignificant products that we see, use or have heard of in everyday life and bring them into a different light. Showing how they have sculpted our cultures and ways of life in the modern world. These six products were beverages ; beer, wine , spirits, coffee, tea, and coca-cola. These drinks affected more than just the diet of people it changed their societies and ways of living. Standage’s theory is that each one of these drinks brought on a new cultural stage. Each beverage showing different eras and how the beverage of that time impacted their way of life eventually impacting ours. Starting with beer in the first civilizations of Mesopotamia and Egypt. Then going to wine with Greece and Rome and spirits in the colonial times with Europians and eventually getting to America. Next, their was coffee that started in the Arab world traveling throughout Europe and finally Coca-cola which started selling its drink in America and out broke to throughout the rest of world. His intent was to show the history of the world in which humans were not nomadic in the view of six different drinks. Standage presented his thesis in a very interesting and intriguing way throughout this novel. There are six main Chapters in this book ;Beer in Mesopotamia and Egypt, Wine in Greece and Rome,Spirits in the colonial Period, Coffee in the Age of Reason, Tea and the British Empire, and Coca-Cola and the Rise of America. Each main chapter has two mini chapters in them for example in the chapter Tea and the British Empire the two mini chapters are ; Empires of tea and Tea Power. Standage’s writing mostly focased on the beverages causes and effects in the different areas and lands they were most popular and developed but he would add things about the people of these times and their way of living. He also added some traditions that we have in today’s culture that were created in ancient times such as clinking glasses together for good health and happiness before drinking a glass of beer. His book shows how six measly little drinks changed humans from nomadic people who were hunter- gatherers to people who lived in cities and developed writing, government and farming. Standage showed the history of the world in six drinks hence the title A History of the World in Six Glasses.

Inflation Essay Example | Topics and Well Written Essays - 1500 words - 1

Inflation - Essay Example There are different reasons that contribute to inflation in any economy which varies in terms of supply and demand of commodities in supply and the means of exchange (Baumol & Blinder, 2011, p 37). According to economists, moderate or low economic inflation can be caused by the increase in demand of commodities or the scarcity on the side of suppliers. On the other hand, hyperinflation is attributed to high supply of currency in the market in which the individual who possesses it buys commodities at high prices than they ought to cost under normal circumstances. This has ever been witnessed in different countries where currencies have inflated to trigger an economic threat to the businesses within the society. In attempts to curb the inflation from rising to hyperinflation, various methods have been implemented which have led to stabilisation of the economy and improve the predictability of the market conditions. In United Kingdom, UK inflation happened and the country implemented va rious methods that led to balancing of the economy so that investors could continue to invest in that economy. In looking at the effects of inflation, it is good to consider the various things that lead to it and means that can be used to control it with a practical example of a country that has ever been affected and implemented some methods they used to control it with a focus at the advantages and disadvantages of those methods. In the economy, there are different explanations that economists give as the causes of the economic inflation that affect nation; these are given according to the different types of inflation that are found within an area. In general, the general causes of inflation plays around supply and demand of various things in the market that have direct influence of on the prices of the commodity to be bought. This means that abundance or scarcity of a particular determinant of trade i.e. goods or services and means of exchange, can cause prices of the commodities to rise within a short period. Following this perception, the abundance on the side of demand causes prices to go high because of the competition that arise from the different buyers who are interested in a particular commodity. The other perspective that causes inflation is the scarcity on the side of the supply where only little products over which buyers compete to attain making the sellers to determine the buyer through high prices that are attainable by just a few of them. From this perspective, there are two major categorisation of inflation in the economy, which are dependent on supply and demand in the market where individuals trade and which include moderate and high rate or hyperinflation (Credan, 2006, p45). Moderate inflation is caused by different situation of the demand and supply of the products in the market and can result from increase in the demand for products or reduction of supply. As a result of increased demand for goods or services, many customers that requi re a particular product contest for it financially and can lead to high prices of such products as in accordance to the law of demand that says that the higher the demand, the lower the supply and hence, the higher the price of the commodity. This results to inflation because

Weapons of Mass Destruction Research Paper Example | Topics and Well Written Essays - 3750 words

Weapons of Mass Destruction - Research Paper Example encompasses activities, agencies, authorities and resources required to respond once it is recognized that Anthrax has been released as a result of terrorist activities. A. Immediate contact and consultation with the Centers for Disease Control and Prevention. Relevant samples of identified Bacillus anthracis will be isolated and prepared for evaluation to determine strain and potential lethality in coordination with CDC officials. E. Cleaning and disinfection of medical equipment will be considered and coordinated using the Principles of Standard Precautions guidelines. Immediate procurement of germicidal agents should be coordinated with relevant supply chain vendors and through consultation with local and state government actors. F. Pathology departments and laboratories providing clinical services must be informed of the relevant infectious dangers of post-mortem services, inclusive of procurement of eye protection instruments and masks. B. Coordination with the Food and Drug Administration to receive approvals to procure Anthrax vaccinations under the Emergency Use Authorization legislation for victims 18 and older. For children, approvals generated by the FDA under the Investigational New Drug protocol. A. Local law enforcement officers will maintain responsibility for coordinating isolation procedures, establishing barricades which prevent access into and outside of Anchorage during the disaster period. B. State authorities will declare a state of emergency, temporarily halting operations of the city public transit services, the Alaska railroad, and the Ted Stevens Anchorage International Airport. Coordination with the Department of Homeland Security will ensure that air traffic is properly re-routed and all waterway transport re-directed to other non-affected ports of call. A. Assign relevant health personnel to provide routine medical exams for injured responders or those illustrating symptoms of Anthrax exposure, consisting of

Functions of GCC Central Bank Essay Example | Topics and Well Written Essays - 3000 words

Functions of GCC Central Bank - Essay Example The novel set of commercial subtleties will bring significant demographic and economic changes within individual member countries. It is because of this that the merger seeks to inaugurate a fledging monetary union. The management and operational structure will have to accommodate the system of Islamic banking in its structure (Sturm Michael, 2005). The Central Bank of the Gulf Cooperation Council shares critical financial management essentials. The difference comes in the scope of autonomy, the depth of economic power of the member states and the unique geopolitical facts of the Gulf region. The comparison is made against the already established European Central Bank. Some of the objectives include the elimination of foreign exchange risks, expanding the nature of global financial bargaining power, stabilizing the currencies of the member unions and generally assuring the economic power of the nations involved. Challenges are bound to arise, including the fluctuation of the international oil prices that is the economic backbone of most Gulf States. There also are many wars and instability in the region and religious in-fighting even within Islam, the single dominant religion in the region. The Gulf Cooperation Council embraces the nations within the Arab Persian Gulf, leaving out Iraq. The member states include Kuwait, Bahrain, Oman, Qatar, Saudi Arabia and the United Arab Emirates. The suggestion to establish the confederation was inspired by Saudi Arabia. It then was initiated in Abu Dhabi on May 25th 1981 after which it was legitimately actualized on November 11th 1981 in Abu Dhabi. The members saw it necessary to form a mutual currency and establish a Common Bank. The hint of the Gulf Central bank was agreed on 5th of May 2009 at the advice-giving gathering held in Riyadh. It was unanimously agreed that Riyadh, Saudi Arabia would play host to the fresh bank. The proposed bank has however never materialized. Autonomous

Language and Content Objectives Essay Example | Topics and Well Written Essays - 250 words

Language and Content Objectives - Essay Example Language and content learning can be segregated in three domains, i.e. Social Language (SL), School Navigational Language (SNL) and Curriculum Content Language (CCL). While all these domains aim at developing the linguistic skills and communication abilities of pupils at their early life, their core purposes differ widely in their application. For instance, the objective of SL is mainly to assist the learners to communicate with their family members and friends when conducting their daily activities. Thus, at a larger paradigm it helps in creating a social status for the learners amid their surrounding community. Again, SNL helps the learners to communicate with their peers and teachers, inducing a degree of formalism in their language, when communicating within the school environment. Accordingly, CCL emphasises helping learners to communicate with teachers, instructors as well as peers, wherein the learners focus on obtaining instructions and following them within the classroom env ironment. Thus, it can be stated that while SL is a much casual approach, SNL and CCL are gradually more systematic and formal procedures of communication that the learners need to implement in their day-to-day interaction (Haynes & Zacarian, 2010; Bailey & Heritage,

Andrew Carnegie's life Essay Example | Topics and Well Written Essays - 1750 words

Andrew Carnegie's life - Essay Example He built the Carnegie Steel Company in Pittsburgh. The company later merged with Elbert Gary’s Federal Steel Company along with a few smaller companies and the US Steel was formed. Carnegie had always invested his money to make profit as well as for the betterment of the society. He established a many libraries, schools colleges and universities. In short, he was a philanthropist. In keeping with his achievements and contributions made to the world at large, we will discuss his memoir, The Autobiography of Andrew Carnegie and the Gospel of Wealth. The book is a narration of his success story and a discourse on wealth suggesting that the rich should invest their wealth to uplift the society. In his autobiographical note, Carnegie refers to the saying that he is born ‘of poor but honest parents, of good kith and kin’. The adherence to this particular notion of birth stated that he is quite explicit in admitting his ascribed status. It also shows that sticking to moral values is his way of approach to life. We had seen Carnegie as a man full of positive forces. In his autobiography, he says that he is indebted to his grandfather for his ‘optimistic nature, and ‘ability to shed trouble and laugh through life’. (Carnegie, 8) Carnegie in this book admits that he has inherited the ‘scribbling propensities’ (Carnegie, 8) from his maternal grandfather Thomas Morrison. His maternal grandfather and grandmother are his source of inspiration and they give stress to education. We had also found in Carnegie’s social work, his wholehearted support to the sphere of education. Carnegie father’s premature death brought him even m ore close to his mother. In his autobiography, he describes her as his ‘favorite Heroine’. (Carnegie, 9) His faith in family values was the key to his success and his recognition all over the world.   He states that it was his privilege to rear up in Scotland,

SPECIAL EDUCATION Essay Example | Topics and Well Written Essays - 500 words - 5

SPECIAL EDUCATION - Essay Example â€Å"We’ve known for a long time that students with MR (mental retardation) are better off educationally if they can spend at least part of the day in a typical classroom,† said James McLeskey, chair of special education in UF’s College of Education and an author of the study. â€Å"We’ve found that there are still lot of students who could be included in the general classroom, but aren’t included.† Before the mid-1970s, most children with mental retardation were completely segregated from other children in the school system, if they were formally educated at all. Society widely viewed these children as uneducable, and those who did attend school were sent to institutions solely for children with mental retardation. Both children and their parents often viewed these institutions as dehumanizing and ineffective – and by the late 1960s, educators had assembled a large body of research to show that children with mental retardation did indeed perform much better when schooled, at least part-time, among the general student population. That research led Congress to pass a 1975 law requiring a more inclusive environment for students with mental retardation. Surveys in the 1980s and early 1990s showed that schools had made little progress toward implementing that mandate. In an article published in the spring 2006 issue of the journal Exceptional Children, UF researchers – including doctoral candidates Pam Williamson, David Hoppey and Tarcha Rentz – revisited the question, taking a comprehensive look at placement rates for students with mental retardation in all 50 states and the District of Columbia during the 1990s. They found some very good news. â€Å"Inclusion seems to have genuinely caught on in the 1990s,† said Williamson, the lead author of the study. â€Å"By the end of the decade, a student with MR was almost twice as likely to be educated in the general

Differentiation Essay Example | Topics and Well Written Essays - 1000 words

Differentiation - Essay Example Therefore we say that differentiation is the respect for individual differences among learners. There are certain ways on how I implement proper differentiation techniques. At the onset, I set very clear learning goals. I explain the subject syllabi; the topics to be explained for the entire school year, the requirements for the class and expected students' learning outputs, the time table for every topic, and discuss my expectations from the class. Upon the start of every lesson, I lay down specific objectives. For instance, if I start the topic on Measurements I inform the class of the objectives which is after studying the lesson, they should be able to illustrate the development of measurement from primitive to the present international systems of units; and be familiar with the standards of measure. In this manner, the class is well informed of what to expect and enable them to prepare themselves for the tasks to come. I pre-assess students; who are those lacking some precursor skills, who among those already know some, or a great deal about the topic ahead, what are the students' interests and how it can help them deal with the topics to be learned, and finally how students learn best. I use various pre-assessment tools, from written tests, to board work, and work books. Knowing where areas they are good at and the way they absorb the lesson will help me as a teacher to prepare instructional materials suited to their level of understanding. It is expected that in an effectively differentiated class it should include whole class and small group instructional time since with that I can target students' particular interests and needs in the context of helping all my students achieve their desired goal. Throughout the time, I continuously monitor student progress to better understand who might need more complex materials, additional teacher support and intervention to master key concepts, and additional time on a topic either because of deeper liking to the subject matter or because of a need for more support. In the latter case, I also encourage paired activities to where I pair up one that I identified to be good at the topic and one who is quite poor. That way, peer learning is encouraged and they solve mathematical problems together. The better ones would explain the solutions in their own words and ways and somehow it makes understanding easier for the other students. This is enlisting the help of students to make the class work as smoothly as it can in ways that allow consideration to individual needs. It is also beneficial that students would use different materials, work with different tasks, and work in different student groupings, or even have special homework. A similar a ctivity about fractions happened to my class where I assigned various activities for the different groups. I gave one group to answer verbal problems; another is to create a model that would show the divisions of the parts and represent it in fraction forms, and last is drawing the diagram of real numbers and give as many examples on fractions. It is however a fact that no classroom can be a perfect fit for every student every minute of every day, but it should at least be the case where students generally feel both challenged

Best practices in early childhood education (website search)See Essay

Best practices in early childhood education (website search)See instructions - Essay Example Research has determined that the preschool curriculum models can be beneficial if they facilitate development for teachers and aides, involve parents, keep to small class size, and maintain program continuity. (http://www.nwrel.org/scpd/sirs/3/topsyn3.html ) However, the teachers need to ensure that they children to have a quality experience in class. Instead of mundane tasks to keep them occupied, the teacher can plan creative activities with materials facilitating intellectual development. Besides, activities can also be designed to promote native language and culture and focus on developing better language, social and cognitive capabilities. (http://nieer.org/resources/policybriefs/11.pdf). It is important to secure the participation of families in early childhood education. Teachers must work in collaboration with the parents in order to ensure better progress of their students. Care must be taken to plan activities revolving around the child’s environment and routines which can promote interaction, communication and learning by defining roles for dramatic play by encouraging engagement and group friendship activities. Thus activities must be planned with the aim of creating opportunities for learning. (http://www.dec-sped.org/recommendedpractices.html). The teacher must keep in mind that each child is different and hence strive to provide personalised attention. This is crucial since the teacher may not be aware that she is working with children with special needs or even disabilities and may be about to discover their specific requirements. This is yet another reason why a teacher must not be rigid about implementing of group norms. Developmentally appropriate programmes will provide the right opportunities for children to broaden and deepen their behavioural knowledge. Such programmes provide a wide range of experiences and also help in

Comparison and Contrast of three essays Essay Example for Free

Comparison and Contrast of three essays Essay We all know that education is one of the most important things in human life. A person needs to be educated in order to have a good future ahead of him. However, there are people who are less fortunate when it comes to education because they cannot afford to come to school. Today, learning is not a matter of gift to share but a wealth for some because they use education to gain money and not the aim of education for people. Because of these scenarios, some people hide their feelings of guilt and pity through text – some of them are Nock, Vetter, and Mitchell.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nock’s perception of education in his article entitle â€Å"The Disadvantages of Being Educated† is opposite from the dictation of the society that education will lead to a better future. For Nock, education will lead to dissatisfaction of man. If a man is educated, he will search for more and would not be contented in what he has. He will continue to ask for more even if he has a good status in the society; he will seek for more fame and richness. Therefore, he would rather not be educated and live a simple and normal life rather than having a well-educated mind but not contented with everything.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Vetter’s perception of writing on the other hand in his article entitle â€Å"Bonehead Writing† is odd. He used to observe people who want to learn how to write a good text, letter, or even a good paragraph because he perceived that writing is innate and not something that can be learn for it is very hard especially for less fortunate and uneducated people. Once a person survived in a writing class, it is like surviving its life in the forest. For him, whether you take minutes, hours, or days of writing, it will still be senseless if you do not have the capability or the â€Å"gift† of writing.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the article of Mitchell, he showed the true meaning of hunger – not the hunger of stomach but the hunger of mind. Many of the people in America is illiterate, though it is a first world country, there are still people who are uneducated that are unable to read and write. This kind of situation made him feel uncomfortable because America is known for being the first world country. However, he focused his attention to the problem of educators because they are the one who took place and authority in teaching and educating the people preferably the students.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   These three authors of the said articles have different attack in their writing but their similarity is their purpose in their essay. All of them want to impose the needs and present situation of education not only in the United States but in the whole world as well. Nock relates his essay to the uneducated or less educated people because his attack is for educated people, it is a bias perception of the author towards the uneducated people can somehow help but not as always. Vetter’s attack focused on the needs of writing. He wants his readers to feel the incapacity of some people in writing. Through his ideas, his aim for change is not thoroughly established because he made the article too light to handle and because of this, readers would take it as an entertainment than being an educated article. On the other hand, Mitchell is the most serious writer of them all. Mitchell focused his full attention to the real situation of the world, though he wants to focus on America’s problem, it also relates to the problem of different countries. Mitchell’s attack towards the educators and other factors do not make a problematic argument because he delivers his perception and notion of hunger in a factual form.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As a whole, they delivered well what they want to utter to the readers. They are different attacks but their aim are similar from one another, one of them bought entertainment while educating the readers, one takes the situation in academic environment with a light scenario, and one is serious in what he state. All of them made a revelation of what is happening, but the problem is that they do not state the possible solutions to the problems they have encountered. Reference Name. (date). Title. Publisher

Stereotypes And The Tourist Role Tourism Essay

Stereotypes And The Tourist Role Tourism Essay Introduction of tourism industry The hospitality and tourism industry is the worlds largest industry that has been growing significantly in the last few years. The noteworthy augmentation of the industry is attributed to many factors such as development of easy modes of transportation, changing demands of the people to visit various destination places, increasing need for exploring adventurous and artistic places worldwide and creation of tourist destinations in numerous countries for making the tourism industry an integral part of their economies (Bender, Gidlow Fisher, 2013; Wang, 1999). Since the tourism industry has gained huge importance, it has become a major area of study of the leading scholarly researchers. These specialists are doing extensive studies on the industry, the factors impacting its performance and the impact of tourist role on the destination images created by the tourism authorities in each country (Lim, 2007; Prentice, 2004). In order to study various aspects of the tourism industry, one school of thought is focussing on the socio-demographic characteristics and needs related to the specific styles of vacations or tourist roles (Cohen, 1974; Kim, 2009; McCabe, 2005). For instance, Yiannakis and Gibson (1999), cited by Nicoletta and Servidio (2012), established that the tourist roles preference is linked to the place where a person lives in his/her adult life. On the other hand, second school of thought is analysis the impact of stereotyping of tourist role on the discriminatory practices that are created by the authorities in the destination places (Lee, Law Murphy, 2011; Jacobsen et al., 2012). Hence, there is an enormous collection of work on the tourism industry, tourist role and the challenges faced by the players of the industry. Contribution of researchers in tourist studies In order to study the tourist role in the tourism industry, the researchers have utilised the anthropology study to generate an extensive body of theory that can provide assistance in defining and delimiting the object of study i.e. tourist. The classical theorists such as Cohen (1979), Horne (1992), Kadt (2001), Pearce (1982) and Smith (1978), cited by Heimtun (2007), have ascertained the relationship that exists between guests and hosts which means that they are created by developing a series of dichotomies such as locals/foreigners, stability/transience, production/consumption and work/leisure. Although these dichotomies do exist in the sector but it is important to conceptualize the role of tourist that has been mainly treated by the researchers in a negative way (Caru Cova, 2003; Frankin, 2003); the primary purpose is to make some beneficial contributions can be made in the field of research. The foremost aim of the studies related to tourists is not to defend them and close the eyes towards the negative aspects of the tourism but it should also highlight the positive aspects of the tourism and address the challenges that are encountered by the tourists during their visits in the destination places (Selstad, 2012). Various roles of tourist as depicted by researchers For decades, the tourists have been portrayed as the second-class citizens (Burner, 2001); this feeling of being considered as a dumb or unimportant person has been impacting the treatment of tourists worldwide. According to Jack and Phipps (2005), the local residents at destination places used to believe that tourists activities are lazy, dumb and fatuous. However, these conventional views about tourist behaviours have been challenged and many researchers have successfully revamped the tourist roles in the destination places and the shift has been made on studying the tourist experience (Dann, 2000). Uriely (2005) gave a review on the conceptual development of an excellent tourist experience that has received huge appreciation by the concerned authorities in the tourism industry. The researcher identified four developmental phases of the tourist roles: The tourism should be viewed as a separate activity from everyday life routine. There is a shift from the portrayal of tourists as homogenous people as a general form to multiplication of the depictions that are captured while tourism experience. A shift in focus for the objects displayed by the industry towards the negotiation of meanings in subjective way for determining the level of experience. A significant move from the decisive and contradictory academic information flow such as experience as moments of truths to harmonizing and virtual interpretations. The main problem in theories about the experience of tourist was that they lack focus on the term tourist role. Hence, the modern theorists started studying the tourist attitudes and behaviours that were depicted by their experiences in the destination places along with the stereotypes that were created among the tourist groups belonging to similar ethnic groups, religion, race, culture and etc. (Iverson, 2010). Stereotyping and prejudiced views of tourist role Since many researchers classified the tourist roles on the basis of their analysis, they created certain stereotypes about the tourist roles so that the tourist studies can be flourished. For instance, Cohen (1979) classified the tourist roles into four categories i.e. the explorer, the individual mass tourist, the drifter and the organised mass tourist. Jafari (2003) emphasised that the better classification of tourist roles can be stereotyped by adding behavioural characteristics such as takes photos, visits well-known places, pleasantly purchases souvenirs, tries local food, stays for some in one location and explores numerous destinations privately. From the studies of contemporary researchers, it is evident that they defined the role of tourists in accordance to their purpose of tourism; when there was increased focus on the tourism, there was less emphasis on treating tourist an individual. Cohen (1979) classified tourists into four broad groups such as recreational type, experimental type, existential type and experiential type. In each mode of tourism, the tourist wants to have some time off from everyday routine so that the energy can be revitalised and explore the culture and aesthetic offerings of the other countries that have distinctive norms, values and societies (Chok, Mcbeth Warren, 2007). The postmodern theorists have emphasised that the tourist roles have to be studied from the negotiated and subjective characteristics rather than rigid and reductionist perspectives that were done by contemporary researchers; their entire focus is on the tourist roles, meanings, attitudes and experiences. The recent terminology coined by Jacobsen and Munar (2012) is anti-tourist attitude which shows that the tourists want to be viewed in the role of tourist but want to keep a power distance when in this role. According to these researchers, the conception of anti-tourist role seems to challenge the tourists sense of individuality and identity; the role distance becomes of utmost importance to them as they want to maintain a feeling that each individual has different experience that can be entirely distinctive from all other players and occupants of the role (Litvin, Goldsmith Pam, 2008). It is believed that each tourist will have different sense of feelings in varying situations as each one of them has distinctive values, beliefs, preferences, attitudes and behaviours (Yang Wall, 2009). Most of the researchers have challenged the concept of stereotyping the tourist role on the basis of cultural differences or nationality because sometimes they often lead to misconceptions about tourist groups. For instance, it is believed that Japanese people cannot speak English and the tourist guide has to provide them assistance when communicating among the local residents; it is untrue in many situations as there are many Japanese people who can easily communicate in English. Likewise, there is a belief that Asian people like to eat their food items and dont prefer to try out the local food items of the destination place; it is a myth as well because there are many people who are looking forward to try out the new food items of the destination place (Selstad, 2012). Hence, the tourist roles should not be confined to the limited set of observations as every tourist has distinctive features and prefers to be treated in accordance to the individual personality possessed by the person. Rethinking the tourist role With the robust growth and development in the field of Internet, the tourist roles have changed to a great extent as the tourists have become information seekers and proficient in developing their own travelling packages. As they have easy access to the extensive range of details about various destination places, they ensure that they select the places in accordance to their own choices so that they have a marvellous time during their complete tourism (Selstad, 2012). The concerned authorities have to ensure that they even make proper use of the advertising mediums so that right message is communicated to the tourists. One key point that has to be given adequate attention is that the tourists should be treated as individual beings and they should be presented many alternatives so that they can have a sensational travelling experience. Conclusion From the studies of a wide array of theorists and researchers, it is evident that the tourist roles cannot be stereotyped as the tourists prefer to be treated as distinguished individuals and they avoid being viewed as aliens or strangers in the destination places. The tourism industries have to ensure that they offer the most astonishing experience to the visitors and offer them unlimited opportunities for carrying out their activities within the ethical boundaries of the country in accordance to the Law. Hence, the stereotypes have immense impact on the tourist role and it should be changed so that the tourists are willing to visit the place on repetitive basis and any conflicts in their views about tourism in the respective place are tackled properly.

Reflective Essay on Leadership | Critical reflection

Reflective Essay on Leadership | Critical reflection This report will discuss the importance of leadership in an organization. To achieve an objective, an organization will rely on individuals it employed. These individuals will then have to collaborate with each other in order to perform a task. However, there is a need for those involved to be directed and motivated to perform this task. The directing and motivating of the personnel is being done by an individual or a leader. The leader is important as they will ensure that the objective or goals of the organization can be achieved within the scope and time limit. The leader must be able to influence and motivate the people around him. This report will briefly explain some model or theories that leader can use to achieve the task. The first section of this report will discuss on the literature review about the leadership and team work. I will discuss various research articles in relation to leadership, management strategies and team work theory. Although there are numerous organizational behaviour based articles available, my literature review will focus on the following five areas which are Lewins Leadership Styles, Blanchards Situational Leadership Model, Transformational Leadership, Thamhains Nine Ways to Influence on Projects and Tuckmans Model to Team Development. I will also include some additional related published materials which will help me to fully understand the whole concept of leadership and team work strategies. Based upon the theories implied within the literature review, I will discuss the type of leadership my peer possesses. In this section I will discuss the leadership and management style that my peer used in order for us to complete the task. The discussion will also take into consideration on how my peer influences, and the method used to motivates the other team member. I will also discuss the positive and negative side of his leadership style and some recommendation based upon the leadership theories presented in the literature review. In the next section, I will reflect upon my whole team performance based upon the literature review. The process will take into consideration on how the Tuckmans Group Development Model is used to explain the development of my work group. I will also discuss the importance of having an effective team and how our project team can be identified as an effective team. In the last section, I will conclude my report based on my personal observation and findings on the whole leadership and team work process. The opportunity to work together as a team for 12 weeks has also broadened my perspective on leadership and on the importance of having an effective team. Literature Review Good leadership is essential for businesses, groups and organizations to succeed in achieving their goals. Nelson and Quick (2006) defines leadership as the process of guiding and directing the behaviour of people in the work environment. Leaders can influence others through their ability to motivate, inform, inspire and communicate effectively. There are a number of different leadership styles and strategies that can be used to accomplish their organizations goals and objectives. Each style or strategy of leadership can be used depending on the situation or organization. This section will discuss on literature review based upon Leadership Theories. The literature review is based upon the articles provided by the unit instructor, printed materials, electronic databases and search engines such as Google Scholar. Leadership Styles Theory The earliest researches on leadership style were conducted by Kurt Lewin who identified three basic styles of leaders that are autocratic, democratic and laissez-faire (Nelson Quick, 2006). These three basic styles of leadership can be use on a team and it may be changed accordingly based upon the situation. The autocratic leader usually rules based upon strong discipline and controlling in nature. This type of leader will usually dominate the group and is suitable if the group is newly formed and still lack of direction. The democratic leader on the other hand is more responsive, and takes into consideration the ideas from their subordinate. A democratic leader will encourage members within the group to actively participate in giving out ideas and helps in setting the direction of the group. This type of leadership is helpful in creating strong relationship between all members. The laissez-faire style leader usually did not implement authority and responsibility and let the subordi nate do all the things. This type of leadership is useful especially when all the team members are highly skilled and fully understands their objective. Leadership Strategies Theory Leadership Strategies is about how the leader can influence the performance of the group. One of the approaches suggested in this unit is to use the Situational Leadership Model developed by Paul Hersey and Kenneth Blanchard. This model can be adjusted or changed as the project progress. This model is done by matching the leadership style to match the readiness of the group members based upon two characteristic of the leader, which are task behaviour and relationship behaviour (DuBrin, Dalglish, Miller, 2006). In the task behaviour, the leader will spell out the duties of each individual or group. However, in the relationship behaviour the leader will engage in personal communication which includes listening, encouraging and coaching. This results in four styles which are identified as Telling, Selling, Participating and Delegating. A leader should use the telling style where the follower is unable and not willing to do the task. This includes providing direct instruction while closely monitoring the individual or group. When a follower is unable but willing to do a task, the leader can use the selling style where he/she will explain decisions and provides opportunity for the follower to seek clarification. In the participating leadership style, the leader involves the group in the decision making process. The delegating style is where the leader delegates responsibility to the group and is informed of the progress. However, based upon numerous researches done on Situational Leadership Model, it does not really work in reality (Graeff, 1997;Thompson Vecchio, 2009). The model which was first introduced in 1969 underwent a few changes in order to adapt to its critics. However, as Graeff (1997) discovered in his research, there are a few inconsistencies between the two version of the Situational Leadership Model which creates more confusion. Another group of researcher, Thompson and Vecchio (2009) conducted research by comparing the versions of Situational Leadership Theory plus an additional version. It was found that based upon the feedback, this model is applicable only to certain type of employees. In comparing the multiple version of the model, they also discovered that the revised version was a poorer predictor of subordinate performance and attitude than the original version. In summary, they recommend that Situational Leadership Model be taught as a starting point in discussing the interac tion between the leader and the follower. Liz Lee-Kelley (2002) discuss in her published article about the situational approach which is not in direct relation to the Situational Leadership Model. In the article she discusses about the possibility for a leader to change style to manage based upon the situation. Lee-Kelly suggested that from the evidence, there is no single style that is right for every manager under all circumstances. The study also confirms that a managers ability to control and influence the team or situation have impacts on his management style. Research in leadership field is ongoing as it is an important aspect of the organizational behaviour. Two types of leadership style which was recently introduced are the transactional and transformational leadership style. Transactional leadership is characterized by leaders and followers being in exchange relationship (DuBrin, Dalglish, Miller, 2006). This type of leadership relies on rewards and punishment to deal with followers. Meanwhile, the transformational leaders rely more on their personal attributes to inspire and excite followers to high level of performance (Nelson Quick, 2006). Bass (2010) encouraged organizations to train their leaders to be a transformational leader as it will greatly impact the motivation and work ethic of the employees around them. By having the transformational leaders within their organization, it will boost up their corporate image not only internally but publicly as well. This leader will attract more intelligent prospects to join the organization which in turns increase the value of the organization. Management Strategies Theory Employees have choice in their work life, if they dont like the job, they can leave or switch department. In order to be successful, organization must be able to retain the people to do the job, as training new people will consume more time and other related resources. As pointed by Schwalbe (2007), H.J. Thamhain and D.L. Wilemon conducted a research on the approaches a Project Manager use to deal with workers and identified nine influence bases available for them: Authority the legitimate hierarchical right to issue order Assignment the project managers perceived ability to influence a workers later work assignments Budget the project managers perceived ability to authorise others use of discretionary funds Promotion the ability to improve workers position Money the ability to increase a workers pay and benefits Penalty the project managers perceived ability to dispense or cause punishment Work challenge the ability to assign work that capitalizes on a workers enjoyment of doing particular task, which taps an intrinsic motivational factor Expertise the project managers perceived special knowledge that others deem important Friendship the ability to establish friendly personal relationship between the project manager and others. It is also found out that project are likely to fail if the project managers relied too heavily on using authority, money or penalty to influence people (Schwalbe, 2007). However, if the managers use work challenge and their expertise to influence the people, the project were more likely to succeed. Art Pretty (2009) in his e-book writes about why a Project Manager needs to develop their leadership skills in order to succeed. Leadership according to him is learned through practise and a leader must not be afraid to try it in their work environment. Pretty also touches on the term of culture sensing where the project manager must be able to quickly understand the how things happen or work within an organization. His e-book also highlights the importance of communicating effectively up and down the organizational ladder. This will help a Project Manager to successfully and effectively manage the whole project. A project manager whom possesses leadership qualities will drive the project towards success is also emphasized in the article written by Ruffin Veal III (2004). Veal addresses four project management processes that can be used to promote success. The processes are creating an agenda, developing a team, execution of the agenda and evaluation of the outcome. He also clearly outlined the differences in terms of responsibility, function and activity between the management and leadership for each processes. This guidelines will definitely helps an individual appointed as the project manager to evaluate his/her own capability. Team Work Theory To achieve success within an organization, each individual must work as a team. By establishing an effective team, work can be done faster and with higher quality. A work team is identified by Hayward (1998) as a group of people who have responsibility for completing a task or project, or reaching a particular goal. Bruce Tuckman in 1965 introduced a four stage model of team development which is forming, storming, norming, and performing. In the forming stage, members get to know each other and start to learn to work together. In the storming stage, there will be differences and conflicts reappear. The team will focus on managing the conflict in the norming period. The group will work together to accomplish the goals during the performing stage (DuBrin, Dalglish, Miller, 2006). Based upon this four-stage model, various researches were undertaken and most of it confirms the model. Later, in 1977, the model was modified to include an additional stage which is called adjourning (Tuckman Jensen, 1977). In this adjourning stage, the group which was created through the initial four stage model is dissolved. Tudor Rickards and Susan Moger (2000) suggest that in terms of creating an innovative product or solution, the Tuckman model had no way of explaining what is regarded as outstanding creative performance. What is lack is the Creative Leadership which will enhance the team capabilities. Parker (2008) suggests that there are four team player styles that are critical to the success of any team which are the contributors, collaborators, communicators and challengers. He also described in detail the 12 characteristics of an effective team and how each characteristic has been impacted by the changing team landscape. Characteristics of an Effective Team as described by Parker are: 1. Clear Purpose The vision, mission, goal or task of the team has been defined and is now accepted by everyone. There is an action plan. 2. Informality The climate tends to be informal, comfortable, and relaxed. There are no obvious tensions or signs of boredom. 3. Participation There is much discussion and everyone is encouraged to participate. 4. Listening The members use effective listening techniques such as questioning, paraphrasing, and summarizing to get out ideas. 5. Civilized Disagreement There is disagreement, but the team is comfortable with this and shows no signs of avoiding, smoothing over, or suppressing conflict. 6. Consensus Decisions For important decisions, the goal is substantial but not necessarily unanimous agreement through open discussion of everyones ideas, avoidance of formal voting, or easy compromises. 7. Open Communication Team members feel free to express their feelings on the tasks as well as on the groups operation. There are few hidden agendas. Communication takes place outside of meetings. 8. Clear Roles and Work Assignments There are clear expectations about the roles played by each team member. When action is taken, clear assignments are made, accepted, and carried out. Work is fairly distributed among team members. 9. Shared Leadership While the team has a formal leader, leadership functions shift from time to time depending upon the circumstances, the needs of the group, and the skills of the members. The formal leader models the appropriate behaviour and helps establish positive norms. 10. External Relations The team spends time developing key outside relationships, mobilizing resources, and building credibility with important players in other parts of the organization. 11. Style Diversity The team has a broad spectrum of team-player types including members who emphasize attention to task, goal setting, focus on process, and questions about how the team is functioning. 12. Self-Assessment Periodically, the team stops to examine how well it is functioning and what may be interfering with its effectiveness. Reflection on my peers Leadership First of all it is hard to choose who in our group should be elected as the project manager. It is hard to make the appointment as all of us did not know each other well. However, in order to complete our task, we have to work as a team and therefore we must have someone to lead us. From my view point, a leader should be the one who must have trust and respect from the other group members. Based upon the Belbins Personality assessment conducted within the tutorial, we have agreed to elect the person who is categorized as a Coordinator to be the leader. We strongly believe that the leader should be a well organized person and is trustful. As per described in by Belbins personality test, our group leader performs well in managing all the group activities and keeping track of all our documentation. He introduces www.zoho.com which is a website where we were able to collaborate and upload all our resources. He organizes the folder so that all the related materials are kept organized. All the documents edited or modified have to be versioned correctly so as to ensure that no one reads or retrieved the out dated ones. He encourages us to have our discussion via a web forum and thus reducing the need to make a phone call to each team members. This is being done to ensure that we are able to trace back whatever points that have been discussed prior to submitting the final product. From my view, he is also very much influential in terms of motivating us to furnish the best ideas. We are able to come out with good ideas and suggestions with his direction. As our project manager has experience in broadcasting, he is able to share his knowledge on how things are done. His ability to communicate effectively in terms of the overall project requirement makes each and every team member understands what is expected out of them. From my observation, our Project Manager employed a democratic leadership style where hes the one who set the overall direction of our team. He also encourages us to participate actively in all the decision where we all have to vote for the best available option. Although the decision is group-based, he still has the full authority to have the final say. I really think this is good in our team as we are all able to raise our ideas and concerns. However, as everyone tend to speak out their ideas, not all ideas are work related and thus we waste much of our time arguing irrelevant ideas. This is I think the areas he lacks, controlling the individuals within the group. I would say that he sometimes have to assert his authority especially when things are out of control. In terms of the completing the task, the project manager have outlined or broken up the tasks into several sections. This is done prior to the team meetings. Initially, he would ask each individual to which task they are comfortable to work with. This is to ensure that each team members knows their responsibility and thus can concentrate to the task at hand. Apart from dividing the task, each individual member is also assigned additional task which to check on another team members outcome. The evaluation or corrective task was delegated based upon the ability of the individual to read and write well in English. The project manager will then be the last person who will consolidate and check the overall output. Each task was also provided with separate timelines. The project manager put a very high priority on meeting the deadline set. If an individual is unable to meet the deadline, he will personally look into the individuals assigned task and provides some solution on how to tackle the issue. This would in turn makes the individual somewhat felt embarrassed of his inability to meet the deadline and thus ensure that he/she wont be making the same mistake again. During our group meeting, I also noticed that our Project Managers leadership style or strategy changed from time to time. In the first few weeks, our Project Manager adopts a style where he is the one who have total control of all documentation, set the direction of the team and closely monitors our progress. This is somewhat in relation to the telling style as mentioned in the Situational Leadership Model by Hersy and Blanchard. At a later stage, the team leader use the selling style when each of us is individually assigned a task with the knowledge that we can have him clarified on how to do the task. At one stage, the project manager acts as the facilitator when every team members presented their ideas which are similar to the participating style suggested by the model. During the last stage, as each team members already knows what they are supposed to do, our Project Managers leadership style changes to the delegating style. By employing this style, each team member is able to p ropose their own ideas and at the end all present it to the team. By doing this, each member feels that they are fully responsible of their own work and in turn makes them feel important to the team. Reflection on my Project Teams Performance In this section, I will discuss on the reflection of the teams performance. In our initial meeting, we simply try to get to know each other and try to bond. Based upon the Tuckmans Group Development Model, this phase is called forming. During this stage, everybody seems to carefully choose their words and try not to offend each other. Questions are asked based upon individuals experience especially in relation to their studies. There are also questions based upon the requirement of the project and what each members can contribute. Once we got to know each other, we progress to the second phase in what is called the storming. Based upon the Tuckmans model, this stage is when conflict emerges especially in the issue of who is to become the leader or project manager. However, as we are all able to think collectively and openly plus with the help from the tutor, we were able to stick as a team. During this stage, we are still unable to agree upon the meeting schedule as every team member is busy at work during the day. As the day progress, we arrived to the next stage which is the norming stage where we were able to set the direction of the project team. We were able to understand each individual strength and weakness and try to work around it in order to achieve our goal. During this stage, we are more open to each other and argument is made for the sake of the project. Once the overall team structure was set and agreed upon, we are able to think collectively and the group is ready and motivated to works towards the objective. This stage is described by Tuckman as the performing stage. Based upon our initial group meeting, we have agreed that we will spend most of our time discussing issues on the forum, email or website. The meeting which was set up to be about two hours every Monday and the agenda will focus more on issues that cannot be resolved online. After about 12 weeks working with the team, I can conclude that my team is an effective team based upon the 12 characteristic of an effective team specified by Parker (2008). We all have the clear purpose of the vision, goals and each individual understands and was able to finish their assigned task. Our meeting are conducted in an informal way where the environment is comfortable and relaxing. We were all able to listen, understand and argue each others ideas and if there was disagreement, we try to resolve it by compromising. Most importantly, every decision made was by a consensus decision. The way our group work was that each individual was assigned a task and required to upload the write up on the collaborative website. Once it is uploaded, each team member is required to check the other team members submission and write a comment on the forum. By providing the feedback online, it will help the team member to reply to the feedback at any time convenient for him/her. Another major advantage on posting the feedback on the forum was that each individual will have the time to really read and understand the posting. This will also help in gathering everyone opinion towards one particular issue where everyone had the opportunity to post a reply. By providing positive feedback toward each others work, it will reduce the conflict and create a more openness for the group. In our group, we also have a diverse team player type which helps in getting the work done in time and of high quality. The diversity is required as it will produce a check and balance to each and every task performed by members. Questions will be asked if the submission is unclear or does not relate to the main task. The fact that each individual team members work really hard to finish their task on time made the management of this group fairly easy. Each individual are prepared to help each other in trying to finish the project early before time. Some team members were also helpful in finding out resources although it was not within his/her job scope. Based upon the action described above, we were able to finish the project on time. Although the draft version of the whole document was prepared a few weeks earlier, we were still not able to finalize it a few days before date of submission. This was due to the fact that we have to ensure that each individual write up is free from spelling and grammatical error. The reason was that our entire team member comes from Asian countries where English is our second language. We also have problem where the team member could not communicate well in English and it takes us a while to understand what they are trying to say. However, this does not hamper them from providing the best solution and with the other members help, they were able to communicate is clearly. Another negative side of this team work is that we had to wait for reply as most of team member were busy with work during the day. It also frustrates the individual who posted his/her work earlier and have to wait for feedback. However, as the time progress, some team members especially the project manager was able to influence the whole team member to finish the job within the time frame with his excellent work ethic. Conclusion Today, in most organizations, team are set up to work together to identify and discuss solution to completing a task or project. Everyone in the team need support and direction from time to time. It is up to the project manager to lead the team. Ones leadership style and personality will affect the outcome of the team. Leadership style can be changed according to the status or situation of the team. In the beginning, the leader has to be somewhat autocratic as he has to set the teams direction and ensure that each individual within the team knows the objective. Once the team have bond together, the leader should be more diplomatic and let all team members participate in the decision making. This is to ensure that each team member contributes and feel that they are a valuable asset to the team. The leader must be able to influence and encourage the team member to think out of the box. The leader in our group applied some of the leadership style based upon the style mentioned in the literature review section. There are changes in his leadership style based upon the situation. At times he uses the autocratic style especially when the group is somewhat disorganized in the beginning. Later, when all team member starts to build trust with each other, he adopted the democratic style where all of us get to discuss on how to complete our task. It is also important to note that personality of the leader also plays an important factor to the success of the team. Our leaders ability to organize the work really helps in supporting the team. His work ethic encourages each member to emulate this and in turn promotes them to work effectively. The leader also encourages us to make full use of the technology available on the Internet. He introduces us to the collaborative website where each member is able find and share resources easily. For an effective team, every team member must have clear direction about the objective of the team. The teams structure and communication setup will effect on the way members interact with each other. The most important aspect in having the team to work together is open communication and trust. Each team members must be able to participate freely in the decision making process. Although individually, each member has their own set of strength and weakness, the team must be able to use that to their advantage. In working together, each individual member should have the chance to choose which task suits them as this will contribute to the projects success. Although there are conflicts during the decision making process, it can easily overcome as the team member discuss it openly. The leader also has the role in resolving this conflict by taking authority over the issue. In our working team, I found that we are able to work as a team as there is trust and open communication between the five of us. We are able to discuss openly and informally on any issues in relating to the task. Each individual is assigned an appropriate work load and managed to deliver their task on time. Initially the task is not at the highest quality with lots of spelling and grammatical error, however the team work together to solve it. By using Skype, the team was able to communicate even late at night to get the work done. It is great to see that each individual was willing to work together via the Internet. As a conclusion, leader plays an important factor that can influence and motivate a group in achieving its goals. A great leader should be able to change his leadership style based upon the situation or organization. However, having a good leader does not necessarily translate to an effective team. For a team to be able to work effectively, it must have a clear vision of its goals or objectives. Team members must be able to communicate effectively and openly with each other. Based upon my 12 week experience working together as a team, I can say that I have good leader within my team. With this team, we are able to effectively achieve our task. Barclays Bank: PEST, SWOT and Five Forces Analysis Barclays Bank: PEST, SWOT and Five Forces Analysis Jump to: Barclays Bank PEST Analysis | Barclays Bank SWOT Analysis | Barclays Bank Porters Five Forces Barclays bank is providing its services in India in some their selected business divisions. Barclays bank now wants to expand its services in India with other corporate units. This report is a helping tool for their expansion as it provides basic information needed for this expansion. External Environment Analysis by the help of PEST, SWOT and Porters five forces provides essential information for the management of Barclays bank while making and implementing business strategies with more knowledge, authority and control. Task 1: Business Structure of Barclays Bank: Barclays is one of the leading British based multinational banks having branches in 5 different continents across the world. Barclays bank has strong position due to its asset estimation of more than 2.3 US dollars. Banking structure of Barclays is divided into Personal and corporate banking, Investment banking, Investment management and the unit of credit cards. The main headquarter of Barclays is located at London and the customers base of Barclays bank is more than 48 million in different continents including Africa, Asia, Europe, North and South America. The basic structure of Barclays is divided into two clusters: 1. Corporate and investment banking plus Wealth and investment management. 2. Retail and Business Banking The further business units division is already explained. Barclays bank also plays part in providing consultancy services for people in operating their small scale business. The unit of personal banking provides its services to manage the investment of small scale businesses. The security and easy access ability level for borrowing purposes makes Barclays one of the standard financial service sectors. The business unit provides consultancy for personal banking borrowing. They provide innovation to start different small level businesses and provide attractive financial services and opportunities for personal loans. Corporate banking is one of the profitable units of business unit of Barclays as it has more than 50,000 customers in five different continents. Risk management unit is also important to provide advisory for businesses which have potential to invest and get profit and also provide opportunities for investment. Wealth and Investment management unit works in more than 20 countries to provide its services. The basic functions of this unit are international and private banking services, investment management services, fiduciary services and brokerage services. Business structure of Barclays bank allows world class banking solutions for corporate customers as well as personal banking clients. Using up to date technology in term of online banking solutions and mobility services provide an edge on competitors due to the latest procedures used in these services. Barclays rely on its global relationship approach. Different relationships teams work across the world to add value to the business of corporate and personal clients. Impact of Market Structure The basic purpose of Barclays is to increase its business in term of customers and profit, looking for potential customers all around the world, looking for growing economies and to expand in such economies to fulfill its vision of growth. Barclays bank is working in India for more than three decades. Investment banking division was the initial business of Barclays banking in India. Now Barclays bank is providing its corporate and personal banking services in India. This technique of using selected divisions is because of the market structure of India which is different as compared to Europe, Africa or America. People hesitate to deposit in banks and also there was less focus on borrowing from banks. The trend is changing due to awareness and availability of latest technology. The businesses of selected divisions in India shows that market structure have impacts while working in international economy. Changes in business structure while working internationally are basic requirements due to different values, structures and perceptions of the customers living in international market. Task 2: Causes of Globalization The change in the trends of international economy damaged the working of different organizations. The negative trend of economy of different European and American business environment allows organizations to look for new markets, customers and better economic regions. This is one of the biggest causes of globalization. The other cause is the advancement in technology and the availability of easy ways of doing business. People came to know about latest processes, new innovations in products and services, the differences in the quality of products and services and new ways of communicating. These cause international companies to expand their business across the borders to target the needs and wants of such customers. The concept of international free trade also caused globalization to take place due to the incentives associated with free trade. Availability of better suppliers in the international market causes organizations not to rely on domestic suppliers. Availability on quality su ppliers on competitive basis is a reason of globalization. Lower wages rates in other regions as compared to domestic labors in Europe and America encouraged organizations to expand their business in Asian countries which are less costly for infrastructure and low rate employees. All of the above mentioned reasons are primary causes for globalization. Advancement in technology, use of internet, emails, mobiles, and better traveling provided the basis for globalization to take place. The advancement in online technology provides basis for improved Management Information System to collect and analyze data all around the world to make investment decisions. Implications of Globalization Better business control through internet, mobiles and MIS provides comfort for organizations to handle business from anywhere in the world. This has made strategic decision making easy and fast as response from customers and management is speedy as compared to previous systems. The improvement in the living style and standard are implications of the availability of international standard products and services in those regions. People came to know about the variety and quality of products due to increased and reliable products and services as a result of international expansions. One can now see and buy products through online websites, emails and mobiles phones as these are easy and less costly way of communication now days. Now people have more choices in term of products, services and prices. One can compare product quality and prices by the help of internet and websites to buy more reliable products according to their budget. The other implications of globalizations are E-Commerce , better procedures, improved manufacturing techniques, computer simulations and low cost products and services due to availability of reliable suppliers and processes in region. World Trade Organization There are different causes and implications of globalizations but still there was a need of laws and procedures for globalization and international business. WTO is an international organization to provide standard rules and regulations for global businesses. Providing guidelines for business expansions in other countries by taking inputs from host and guest countries. Providing a list of social, legal and moral responsibilities to both parties for better business is one of the tasks of World Trade Organization. Different members across the world have provided their inputs and suggestions to generate standard laws for global businesses. Every organization and country has to wok according to these laws. Providing soft barriers for investment organizations and implementing the concept of free trade for global business are the major tasks of World Trade Organization. (THE ASSOCIATION OF BUSINESS EXECUTIVES, 2011) Task 3: PEST Analysis of Barclays External Environment Analysis of Barclays Bank Analysis of business environment through PEST analysis, SWOT analysis, Force Field Analysis and Porters Five Forces provides authentic and important information to decision making unit before formulating or implementation of business strategies. The macro and micro forces can impact the strategies of management due to their dynamic nature. External environment analysis is not a onetime process; it is a continuous process to make changes in strategies according to external environment. (T R JAIN, MUKESH TREHAN, RANJU TREHAN, 2009) PEST Analysis Analysis of Political, Economic, Social and Technological elements which can affect the strategies and decision made by management is done under PEST analysis. (P)olitical Analysis India is a country where people choose their members of parliament through elections in a fix time period. The member of parliament makes policies for foreign investors and multinational companies. There is no clue of intervention of any third power in the political system. Opposition provides suggestions for policies. So, there are fewer chances of changes in the policies for foreign investors which are a good thing for Barclays bank. (E)conomic Analysis One of the growing economies of the world with have emphasis on research is an attractive place for foreign investors to invest. The continuous growth in the GDP for the last 10 years provides opportunities for Barclays and other foreign companies to expand in India. (S)ocial Analysis One of the countries having high population and high growth rate of population in future provides opportunities for Barclays bank to have more targeted customers. Increase in literacy rate and awareness about latest and up to date services in region provides opportunities for Barclays bank to invest in India. (T)echnological Analysis Use of internet banking, mobile banking, ATM, credit cards, e-commerce and social media provides a lot of opportunities for Barclays bank to introduce their up to date and latest services in growing economy of India. Barclays can provide their services to improve banking operations in India which is the reason why India allowed Barclays operations three decades back. SWOT Analysis of Barclays Bank (BARCLAYS BANK PLC.)Using strengths of Barclays bank in term of latest technology and operations to get benefits of opportunities available in India in term of large term of customers and markets can be possible by having knowledge about these internal resources and external business environment. SWOT analysis provides this information. (S)trengths Global Leader in providing financial and investment services in five major continents. Strong brand name in corporate banking system having more than 50,000 corporate clients all over the world. High credibility in the growing market of Pakistan which is also based in Asia. Personal banking with no limit on minimum deposit provides an edge on majority of competitors. Focus on risk management. (W)eaknesses Need of bailout in UK due to economy crises in recent past. Bad impact on image due to government funding issue in Zimbabwe. Less innovation in marketing campaigns related to Indian culture. Barclays is working in India for a long time but they fail to adopt market orientation related to Indian culture (O)pportunities Past business experience of India provides an extra advantage to make an expansion decision. Growing banking sector of India, focus on corporate banking and increased personal funding due to reliability and credibility of Barclays bank. Investment opportunities in IPL and other Indian leagues due to corporate image of these leagues can provide global promotional opportunities for Barclays bank. India is a country with wide geographical area and second highest population. India can provide a lot of potential corporate and personal customers by making an expansion decision in other parts of India. (T)hreats Increase in interest rates has decreased the funding from personal banking sector. Government banks and investment policies provides more attraction for personal investors due to bigger output of these services. Domestic banks with cultural related strategies is a threat for Barclays More international banks are moving towards Indian market due to the availability of business and customers. It can increase the scale of competition in India. Porters Five Forces Entry Barriers The entrance of new multinational banks like HSBC and other are expanding their businesses in India due to soft barriers of entering and availability of customers. This situation can increase the competition scale and number of saturated markets in India. Rivalry with Industry Services provided by different local and international banks are of the same type. So, it is important to change interest rates and services charges to attract more customers as compared to other banks. The switching of financial services for customers to other banks is easy and not much costly so banks need to develop latest and up to date processes to facilitate customers. Threat of Substitutes Innovations in the products and services provided by banks, including car financing, house financing and education financing provides opportunities for bank to focus not only on traditional banking system. The local financing institutes with less interest rate for personal borrowing are also a threat for banks in India. Bargaining Power of Suppliers Reserve bank of India takes actions regarding monetary suppliers which impact the supply of money in the economy. Customers provide supplies in deposits for personal banking and majority of banks are offering same interest rates. So, there is a need of innovation in services to attract financial suppliers. Bargaining Power of Buyers Providing alternative services in term of finance for car, houses, education, businesses and consultancy can bring the bargaining power of customer low as all the banks are providing same type of services with same interest rates. (Barclays, 2008) Task 4: Business Objectives of Expansion Capturing the potential customers in other attractive regions in other cities Boosting the current market orientation of Barclays bank in India Increasing the number of divisions working in India to capture more opportunities Investment in Global promotional opportunities in tem of Indian Premium League and other Leagues which have global impacts Focusing on international revenue to carryout domestic and international operations. India can provide opportunities for larger scale of revenue due to its population and geographical area as compared to domestic branches in UK Providing E-Commerce services in India due to increased level of interest showed by Indian customers for online operations Capturing corporate customers of India as Barclays bank has strong base and experience of dealing with corporate customers. These customers can provide vast opportunities for revenue as compared to personal or investment banking. Having more than 50,000 corporate customers is good enough experience for Barclays to target corporate banking in India India is growing economy as compared to major European countries so it can provide more opportunities for business in India. There are number of corporate sectors in India and number of Billionaires businessmen who can provide a lot of opportunities for Barclays bank through their operations Resistance from Employees Making any change in the business structure or operations can help to bring employees out of the comfort zone. This is the reason why some of employees resist against any type of change in structure of operations. Making an expansion decision in Indian market means there will be a lot of changes to be made to formulate and implement strategies for new geographical areas and segments. Altering the operations of employees to take their assistance in expanding operations can bring resistance from employees. Providing them incentives associated with successful expansion of Barclays bank can help to bring down any resistance from employees. Expansion can bring a lot of opportunities for managerial positions in new branches. Good human resource management can communicate these opportunities with existing employees by giving them attractive growth and career paths for potential employees to bring down the level of resistance from employees. (T R JAIN, MUKESH TREHAN, RANJU TREHAN, 2009) Recommendations Focusing on promotional activities associated with global marketing can help Barclays in Indian and international market. Recent Olympics, Indian Premier League, Formula race and other global events in India can provide a lot of help for Barclays in their promotional activities if they use these events for marketing purposes. Proving online services in domestic languages can provide a differentiation edge and USP for Barclays to target more customers. Barclays should invest in social activities of education and green environment to build a better corporate social image in India Focusing on innovation in term of substitute products can help to bring more revenue and customers to Barclays bank.

Violence :: essays research papers

Violence General Purpose: To persuade Specific Purpose: To persuade my audience that violence is on the increase. Central Idea: Violence should be viewed as a social problem for everyone in our society. Introduction I.  Ã‚  Ã‚  Ã‚  Ã‚  Violence has increased in our schools. Within the last four years, thirty or more teachers and students have been killed. II.  Ã‚  Ã‚  Ã‚  Ã‚  On April 20, 1999, Eric Harris (18) and Dylan Klebold (17) killed one teacher and twelve students and wounded twenty- three other individuals. Thomas Solomon (15) wounded six students in his high school. On March 24, 1998 Andrew Holden (11) and Mitchell Hogson (13) killed a total of five people and wounded ten in Westside Middle School. This information is all from Time Magazine’s May 31, 1999’s issue. There are many problems that cause violence. Drugs, gangs, guns, and television programs are all problems the students have that are linked to violence. Transition: lets us now view the problems with drugs. Body I.  Ã‚  Ã‚  Ã‚  Ã‚  Substance abuse has been a probable cause of violence. A.  Ã‚  Ã‚  Ã‚  Ã‚  Drug related incidents have increased in schools causing students to act violently toward each other. 1.  Ã‚  Ã‚  Ã‚  Ã‚  Students are competing with each other trying to make more money by selling drugs. 2.  Ã‚  Ã‚  Ã‚  Ã‚  If someone takes away someone’s customer, dealers will tend to fight against each other. B.  Ã‚  Ã‚  Ã‚  Ã‚  Students are also coming to school under the influence. Five percent of students in school attend counseling because they were caught under the influence during school hours. Transition: gangs also affect our students II.  Ã‚  Ã‚  Ã‚  Ã‚  Membership in a gang causes violence. A.  Ã‚  Ã‚  Ã‚  Ã‚  Today, gangs exist in large urban and small suburban, public and private schools. B.  Ã‚  Ã‚  Ã‚  Ã‚  Gangs encourage and reward violent acts. C.  Ã‚  Ã‚  Ã‚  Ã‚  Gangs are powerful and violence occurs over issues of status, reputation, and turf. They also offer guns to their members. Kids have access to hand guns in school, streets, and in their parents homes. Transition: television programs also cause violence. III.  Ã‚  Ã‚  Ã‚  Ã‚  All children see violent acts committed on television programs, films, rock videos, news broadcasts, and cartoons. A.  Ã‚  Ã‚  Ã‚  Ã‚  Many children imitate the violent they see on television. B.  Ã‚  Ã‚  Ã‚  Ã‚  A child who watches â€Å"The Power Rangers† will act violently since the characters are always fighting. C.  Ã‚  Ã‚  Ã‚  Ã‚  On the other hand, a child who watches â€Å"Barney and Friends† will not act violently since there is no fighting involved in the cartoon. D.  Ã‚  Ã‚  Ã‚  Ã‚  Children that view characters on television using violence acts to solve problems will use similar violent acts to solve their problems. Transition: in conclusion Conclusion I.  Ã‚  Ã‚  Ã‚  Ã‚  Violence is viewed as a social problem for the law enforcement and court system. It should also be viewed as a social problem for teacher, parents, principals, counselors, coaches, and everyone else in our society.

The Life of Ludwig Van Beethoven :: Biographies

The Life of Ludwig Van Beethoven The rise of Ludwig van Beethoven into the ranks of history's greatest composers was paralleled by and in some ways a consequence of his own personal tragedy and despair. Beginning in the late 1790's, the increasing buzzing and humming in his ears sent Beethoven into a panic, searching for a cure from doctor to doctor. By October 1802 he had written the Heiligenstadt Testament confessing the certainty of his growing deafness, his consequent despair, and suicidal considerations. Yet, despite the personal tragedy caused by the "infirmity in the one sense which ought to be more perfect in [him] than in others, a sense which [he] once possessed in the highest perfection, a perfection such as few in [his] profession enjoy," it also served as a motivating force in that it challenged him to try and conquer the fate that was handed him. He would not surrender to that "jealous demon, my wretched health" before proving to himself and the world the extent of his skill. Thus, faced with su!ch great impending loss, Beethoven, keeping faith in his art and ability, states in his Heiligenstadt Testament a promise of his greatness yet to be proven in the development of his heroic style. By about 1800, Beethoven was mastering the Viennese High-Classic style. Although the style had been first perfected by Mozart, Beethoven did extend it to some degree. He had unprecedently composed sonatas for the cello which in combination with the piano opened the era of the Classic-Romantic cello sonata. In addition, his sonatas for violin and piano became the cornerstone of the sonata duo repertory. His experimentation with additions to the standard forms likewise made it apparent that he had reached the limits of the high-Classic style. Having displayed the extended range of his piano writing he was also begining to forge a new voice for the violin. In 1800, Beethoven was additionally combining the sonata form with a full orchestra in his First Symphony, op. 2. In the arena of piano sonata, he had also gone beyond the three-movement design of Haydn and Mozart, applying sometimes the four-movement design reserved for symphonies and quartets through the addition of a minuet or scherzo. Having confidently proven the high-Classic phase of his sonata development with the "Grande Sonate," op. 22, Beethoven moved on to the fantasy sonata to allow himself freer expression. By 1802, he had evidently succeeded in mastering the high-Classic style within each of its major instrumental genres-the piano trio, string trio, string quartet and quintet, Classic piano concerto, duo sonata, piano sonata, and symphony. Having reached the end of the great

Voltaires Candide as Vehicle to Discredit Optimism Essay -- Candide e

Voltaire's Candide as Vehicle to Discredit Optimism   Ã‚   Optimism was an attractive to many because it answered a profound philosophical question: if God is omnipotent and benevolent, then why is there so much evil in the world? Optimism provides an easy way out: God has made everything for the best, and even though one might experience personal misfortune, God (via your misfortune) is still helping the greater good.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Voltaire's experiences led him to dismiss the idea that this is the best of all possible worlds. Examining the death and destruction, both man-made and natural (including the Lisbon earthquake) Voltaire concluded that everything was not for the best. Voltaire uses Candide as the vehicle to attack optimism. Pangloss is meant not to attack Leibnitz, but rather optimism as a philosophy. Thus the reader cannot forget that all of Pangloss's ramblings are not Voltaire's personal attacks on Leibnitz, but in some way represent a characterization of the "typical" optimist. Pangloss, writes Voltaire, "Proved admirably that there cannot possibly be an effect without a cause, and that in this best of all possible worlds the Baron's castle was the most beautiful of all castles and his wife the best of all possible baronesses" (Voltaire 2). Thus we have established Pangloss as the champion of optimism.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Yet just as quickly, Voltaire points out the absurdity of this doctrine. "Observe," says Pangloss, seeking to demonstrate that everything has a cause and effect, "noses were made to support spectacles, hence we have spectacles. Legs, as anyone can plainly see, were made to be breeched, and so we have breeches" (Voltaire 3). The sheer stupidity of these illogical conclusions will likely... ... Candide respond, in closing, to his friend the Optimist?    "That is very well put, said Candide, but we must cultivate our garden" (Voltaire 75).    Works Cited and Consulted: Bottiglia, William. "Candide's Garden." Voltaire: A Collection of Critical Essays. New Jersey: Prentice-Hall, Inc., 1968. Durant, Will, Ariel Durant. The Story of Civilization: Part IX: The Age of Voltaire. New York: Simon and Schuster, 1965. Frautschi, R.L. Barron's Simplified Approach to Voltaire: Candide. New York: Barron's Educational Series, Inc., 1968. Lowers, James K, ed. "Cliff Notes on Voltaire's Candide". Lincoln: Cliff Notes, Inc. 1995. Richter, Peyton. Voltaire. Boston: Twayne Publishers, 1980. Voltaire's Candide and the Critics. California: Wadsworth Publishing Company, Inc., 1996. Voltaire. Candide. New York: Viking Publishers, 1998.

Pc tech; consulting repairs, training, networking and upgrading

Executive SummaryPersonal computer Tech will supply computing machine and proficient consulting fixs, preparation, networking and upgrading service to local and little concern every bit good as place Personal computer users. The Company will concentrate on selling, reactivity, quality and making client dealingss. Personal computer Tech was ab initio formed as a exclusive proprietary, but was reconfigured as an Personal computer Technical school in January 2003 PC Tech will at foremost be a place and office start up, using one studio room in the proprietors place and functioning clients in the local Karachi and Hyderabad country. In the 3rd month of our program, we will travel into a leased office infinite and engage 2nd technician. As gross revenues addition, we will engage extra forces.MarketPersonal computer Tech has decided to concentrate on little concern market, as these clients do n't hold lasting IT Technicians but they have strongly IT technician demands. Personal computer Tech will offer inexpensive rates, on call services for these clients. We can besides offer Contract base understandings that create extra monthly fiscal income. For residential clients we offer a really sensible and friendly base 24/7 service Pc Tech mark market will concentrate on Karachi and Hyderabad and environ ing countries. Market consequence demoing that in Karachi and Hyderabad there is a batch of PC fix concern for Personal computer Tech.Support and FinancialsTo get down the Personal computer Tech the proprietor is financially support hard currency and aids. We are besides looking for bank loan, and we will refund within four old ages. Our gross revenues forecast based on market research within local countries. projected gross revenues in one twelvemonth steadily turn through twelvemonth three. To accomplish these undertakings, we will urgently publicize to work Personal computer Tech rivals weak points. With good disbursal control, we will look into a modest, comfy, 1st twelvemonth net income, even engaging new technicians.AimsTo supply good quality services in a sensible monetary value.To publicize Personal computer Tech promotion often so that Personal computer Tech is common name.Maintain gross revenues growing from start-up through twelvemonth three.Customer satisfactions at leas t 60 % so clients will gives us more concern.Personal computer Tech MissionPersonal computer Tech ends to put criterion for on call or on site Personal computer support through fast, remotely service response and on site as good. Our clients will ever have 24/7 service at a really sensible monetary value. Our clients will have highest quality client support service. We will gives developing to our employees, great environment to work, pay plus benefits and fillip and auto, In return our employees gives good judgement to work out clients ‘ jobs.Keies to successMaking trade name individuality and acknowledgment trade name through selling.On call response with great client service.Quality: No hole no feesDeveloping client relationship-retainers.Personal computer Tech Company SummaryPersonal computer Tech is located in Karachi owned by M.Amir. With little bank loan 3 old ages. Personal computer Tech will turn their service in 1st twelvemonth from 1 adult male, place and office bas ed, computing machine fix store to profitable 2 individual concern in rent location. We will supply necessary design to fastest and expeditiously react to clients computing machine demands, fastest velocity, and sensible rate of proficient support.ServicessPersonal computer Tech will supply computing machine mending, proficient support, making computing machine webs substructure, virus remotion, Server design. As Personal computer Tech clients demands grow, So PC Tech will offer web designing, package development, to our clients.Day foremost, Personal computer Tech on site, on call, distant entree and consulting service. So that we can salvage our clients or client clip to drop their Personal computer ‘s in Personal computer Tech workshop.Personal computer Tech will offer web care contracts so clients can cover proficient support and fix, instead than to be after unexpected informations loss or system clangs and jobs.Personal computer Tech offer limited free package installing so our clients will gives us more concern, we will supply backup recovery, salvaging informations with multiple runing systems like Windowss, Mac, Linux, Unix.PC Tech focal point on hardware and networking support.Market AnalysisPersonal computer Tech will supply web support in both confer withing and proficient issues to little concern and place based users. Since Personal computer Tech is presently a one adult male operation, the first three months growing of Personal computer Tech will be limited by the proprietor ‘s capacity to finish work. These first three months are critical for Personal computer Tech set uping credibleness and repute acquiring the occupation done every bit rapidly as possible. Personal computer Tech focus frontward on presenting first-class client support and proficient support utilizing good word of oral cavity for this initial period to web with other possible clients. Personal market research indicates by the proprietor an attractive market niche f or Personal computer Tech services, of which PC Tech will take full advantage. Customers need aid with everything from installing of package and hardware aid, networking, web cabling, reassigning files from old Personal computer to new Personal computer. Small concern proprietor s need dependable and rapidly assist with their computing machine demands, since every hr down may intend an hr or lost of gross specially for those concern who utilizing web site for e-commerce dealing and E-business.Market CleavageWe have broken our possible market down into two groups, based on client demands, Home-based users and little Business user.Home-Based UserHome-Based users use sophisticated applications by and large have adequate tech cognition, from engineering experience at work to make their ain computing machine mending and hardware upgrading. They change their hardware and will include computing machine itself, proctors, keyboards, mouse, pressman and scanner. Home-based group somewhat turn ing faster than the overall population growing in our country, due to the increasing on-demand computing machines old and retire people and immature households, approximately 8 % a twelvemonth.Small Business UsersSmall concern users will gives good concern to PC Tech, with 4 or more Personal computer ‘s or a web which they use for commercial or concern intents at least 40 % of clip. Small concern clients use include minor use like Windowss or package updating, website updating, book maintaining, stock list trailing, POS systems, informations entry, on-line product/service bringing and merchandise development, in writing designing and composing letters or transcripts for imperativeness release. The more intensive computing machine use for little concern, more critical it is to them their tech work good and faithfully, and that quality fixs and support Personal computer Tech are available in a crisis. Their Personal computer ‘s require will include same points which home u sers need, plus their waiter backups, system backup, storage their informations, and wifi networking. Small concern we are aiming is turning about 4 % a twelvemonth.Target Market StrategyAlthough there are more home-based clients, we believe the bulk of Personal computer Tech gross to come from little concern clients, they need our pressing service attending, and they are puting in tech as portion of their little concern scheme. Our selling focal point frontward on little concern proprietors. Most of the little concern clients do non hold full clip IT Technician, but they need full clip IT Support. Home based computing machine utilizing multiple users, they use it for multiple intents. Personal computer Tech home-based users need assist pull offing puting to incorporate the different demands family members they need proficient aid. Personal computer Tech are besides selling peace of head we provide on-call service in friendly environment, efficient aid merely a phone call off. As comparison more companies transfer their call to automatize call Centre ‘s or touch -tone bill of fare, Simple reassurance of hearing another voice on the phone within a few rings is unmeasurable. Within a few hours person will assist you and work out their job. In computing machine Technology both in package and hardware side continue to turn let go of new Personal computer constituents at dismaying rates. For Personal computer Tech this means occupation security good into the hereafter.Business Analysis ServiceSecondary research market shows IT service clients tend to be really sincere to suppliers that do good work and gives their clients 100 % satisfaction of their demands.An analysis of Personal computer Tech chief rivals shows no overpowering strengths that would be important protocol to entry into market, as local rivals h ave major failing. Computer fix and care industry is fragmented, with some big, national participants and 100s of little, local shops. Most Personal computer ‘s are fix in shop, near the client, computing machine fix parts come from well-known companies and distributors, hold having parts can decelerate down fix procedure. Large companies solved this job by maintaining huge sums of parts in stock at all times, while local stores offer clients of personal interaction and trust that may repair the portion for some hold. Personal computer Tech will set up a relationship with a local distributer to make special-ordering, although this capableness is more expensive than normal channels. It will enable rapidly set up a good repute as efficient and responsive to their client demands. For little concern users We will publicize purchase this client trueness with great word of oral cavity selling and steady growing.Scheme and execution SummaryPersonal computer Tech Strategy and executio n on three key pointsA value proposition of timely and practical solutions, at cheapest rate as comparison to market rates, with 100 % warrant.Exploiting Personal computer Tech rivals failing,